Trust Is Your Currency: Physician Brand Rx with Matthew Ray Scott
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Trust Is Your Currency: Physician Brand Rx with Matthew Ray Scott
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On this episode of Author Hour, Matthew Ray Scott joins us to talk about Physician Brand Rx, the book he co-wrote with orthopedic surgeon Dr. Scott Sigmund. Drawing on his background as an Army psychological warfare officer, Matthew explains how patients make decisions under duress, why trust is a surgeon's currency and reputation is their bank account, and why most surgeons are not invisible, just not legible. He shares how an outline drafted on a napkin in a Bentonville pub became a book, why he and Dr. Sigmund chose a book even after building an award-winning podcast, and the Zoom interview method they used to write it in their own voices. Matthew also reflects on publishing his second book with Scribe, what the editorial team taught him about letting silence fill the page, and why imposter syndrome never really stops.
For more information on Matthew Ray Scott, visit https://scribemedia.com/authors/matthew-scott
For more information on Physician Brand Rx, visit https://scribemedia.com/published-books/physician-brand-rx