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U Own It!

U Own It!

Written by: Jerry Thompson
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About this listen

Welcome to the U Own It! podcast with Jerry Thompson, where we dive into the world of real estate sales. With over 33 years of experience and 1,500 transactions, Jerry shares valuable insights and proven strategies to help you succeed in the competitive real estate market. Whether you're buying, selling, investing, or a real estate professional, this podcast is your ultimate resource for practical tips and game-changing content. U OWN IT will guide you through the real estate process and empower you to make confident financial decisions. New episodes drop every month. Follow Jerry: Website: https://c21jerry.sites.c21.homes/ LinkedIn: https://www.linkedin.com/in/c21jerry/ Facebook: https://www.facebook.com/c21jerry YouTube: https://www.youtube.com/channel/UC1rQugdvoxt71-4n5nGbujw Instagram: https://www.instagram.com/c21jerry/ X: https://x.com/c21jerry2© 2026 Jerry Thompson Economics
Episodes
  • E21: Pivot, Don't Panic: How to Properly Embrace AI
    Feb 13 2026

    Artificial intelligence is everywhere, and often with it comes fear. In this episode, Jerry addresses the growing anxiety around AI "replacing" jobs and industries, particularly in real estate. Rather than framing AI as a threat, he reframes it as an opportunity to pivot, evolve, and deepen the human value professionals bring to the table.

    Jerry explores how AI is poised to reshape lead management, contracts, communication, valuation, negotiation, and transaction speed, while also introducing new risks such as deepfakes, fraud, and identity theft. He explains why real estate remains deeply local and resistant to full automation, citing differences in laws, title standards, customs, and regulations. He grounds his message with real-world examples from Western New York and the Carolinas.

    Reflecting on past disruptions, from the rise of the internet to COVID-era shutdowns, Jerry reminds listeners that fear is nothing new, but resilience and adaptability consistently win. He suggests that AI may actually push consumers back toward face-to-face transactions, as trust, judgment, and verification become more valuable than pure convenience.

    At its core, this episode reinforces the philosophy behind You Own It: external change doesn't define you, but how you respond does. AI may automate tasks, but it will never replace accountability, experience, judgment, or human reassurance. Those who pivot will thrive. Those who don't…won't.

    You'll learn:

    🤖 How AI May Change the Process & Not Eliminate Real Professionals

    🔄 Why Pivoting Matters More Than Fighting Technology

    🧠 Human Judgment Becomes More Valuable in an Automated World

    🛑 How Deep Fakes and Fraud Increase the Need for Trusted Advisors

    📍 Why Real Estate Remains Local Despite Global Technology

    🤝 The Enduring Power of Face-to-Face Trust in High-Stakes Transactions

    Follow Jerry:

    Website
    LinkedIn

    Facebook

    YouTube

    Instagram

    X

    Produced by: Social Chameleon

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    25 mins
  • E20: Real Estate in 2026: What's Actually Changing (and What Isn't)
    Jan 9 2026

    As the calendar turns and a new year begins, Jerry reflects on what 2025 taught us and what buyers, sellers, and agents should expect as we head into 2026.

    With more than 30 years in real estate, Jerry uses his insight to break down industry shifts through a grounded lens! From the NAR settlement and commission transparency to interest rates, inventory realities, AI's growing role, and why, despite the headlines, real estate remains a deeply human transaction.

    Using real-world analogies and hard-earned experience, this episode cuts through fear-driven news cycles to explain what's actually changing, what isn't, and how smart consumers can move forward with confidence in the year ahead.

    If you're waiting for the "perfect" real estate market, wondering how AI affects real estate, or trying to understand what all the industry noise really means, this episode helps you make and own your decisions.

    You'll learn:

    🤝 How Everything in Real Estate Evolves, But the Core Transaction Remains Human

    📑 The NAR Settlement Changed Disclosure—Not the Value of Great Agents

    🏡 Why Lower Interest Rates Don't Guarantee Lower Home Prices

    🏘️ Inventory Constraints Continue to Support Long-Term Home Values

    🤖 How AI Will Streamline Real Estate—But Not Replace Expert Guidance

    Follow Jerry:

    Website

    LinkedIn

    Facebook

    YouTube

    Instagram

    X

    Produced by: Social Chameleon

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    33 mins
  • E19: Why Real Estate Deals Fall Apart: Navigating Transaction Turbulence
    Dec 12 2025

    In this episode, Jerry tackles a topic every realtor dreads — the deal fold. From cold feet to financing failures, he shares real-world stories of transactions that fell apart and the lessons they left behind.

    If you've ever wondered why a home goes back on the market after going pending, or what really happens behind the scenes from contract to closing, this episode pulls back the curtain on the unexpected situations that can derail a sale — and how pros can help prevent them.

    Jerry walks step-by-step through the closing timeline, highlights the highest-risk moments, and tells fascinating stories involving attorney conflicts, home inspections, stubborn buyers, and mortgage collapses. Whether you're an agent, buyer, or seller, this episode will help you navigate the process with more confidence — and a sense of humor.

    You'll learn:

    🧊 Why Cold Feet Strikes Early In Attorney Review

    📑 How Attorney Disputes Can Sink A Deal Quickly

    🔍 Why Inspection Findings Often Trigger Fallout

    💰 How Deposits And Deadlines Make Or Break Contracts

    🏦 Why Financing Failure Remains A Top Deal-Killer

    Follow Jerry:

    Website
    LinkedIn

    Facebook

    YouTube

    Instagram

    X

    Produced by: Social Chameleon

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    56 mins
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