Artificial intelligence is everywhere, and often with it comes fear. In this episode, Jerry addresses the growing anxiety around AI "replacing" jobs and industries, particularly in real estate. Rather than framing AI as a threat, he reframes it as an opportunity to pivot, evolve, and deepen the human value professionals bring to the table.

Jerry explores how AI is poised to reshape lead management, contracts, communication, valuation, negotiation, and transaction speed, while also introducing new risks such as deepfakes, fraud, and identity theft. He explains why real estate remains deeply local and resistant to full automation, citing differences in laws, title standards, customs, and regulations. He grounds his message with real-world examples from Western New York and the Carolinas.

Reflecting on past disruptions, from the rise of the internet to COVID-era shutdowns, Jerry reminds listeners that fear is nothing new, but resilience and adaptability consistently win. He suggests that AI may actually push consumers back toward face-to-face transactions, as trust, judgment, and verification become more valuable than pure convenience.

At its core, this episode reinforces the philosophy behind You Own It: external change doesn't define you, but how you respond does. AI may automate tasks, but it will never replace accountability, experience, judgment, or human reassurance. Those who pivot will thrive. Those who don't…won't.

You'll learn:

🤖 How AI May Change the Process & Not Eliminate Real Professionals

🔄 Why Pivoting Matters More Than Fighting Technology

🧠 Human Judgment Becomes More Valuable in an Automated World

🛑 How Deep Fakes and Fraud Increase the Need for Trusted Advisors

📍 Why Real Estate Remains Local Despite Global Technology

🤝 The Enduring Power of Face-to-Face Trust in High-Stakes Transactions

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Produced by: Social Chameleon

As the calendar turns and a new year begins, Jerry reflects on what 2025 taught us and what buyers, sellers, and agents should expect as we head into 2026.

With more than 30 years in real estate, Jerry uses his insight to break down industry shifts through a grounded lens! From the NAR settlement and commission transparency to interest rates, inventory realities, AI's growing role, and why, despite the headlines, real estate remains a deeply human transaction.

Using real-world analogies and hard-earned experience, this episode cuts through fear-driven news cycles to explain what's actually changing, what isn't, and how smart consumers can move forward with confidence in the year ahead.

If you're waiting for the "perfect" real estate market, wondering how AI affects real estate, or trying to understand what all the industry noise really means, this episode helps you make and own your decisions.

You'll learn:

🤝 How Everything in Real Estate Evolves, But the Core Transaction Remains Human

📑 The NAR Settlement Changed Disclosure—Not the Value of Great Agents

🏡 Why Lower Interest Rates Don't Guarantee Lower Home Prices

🏘️ Inventory Constraints Continue to Support Long-Term Home Values

🤖 How AI Will Streamline Real Estate—But Not Replace Expert Guidance

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Produced by: Social Chameleon

In this episode, Jerry tackles a topic every realtor dreads — the deal fold. From cold feet to financing failures, he shares real-world stories of transactions that fell apart and the lessons they left behind.

If you've ever wondered why a home goes back on the market after going pending, or what really happens behind the scenes from contract to closing, this episode pulls back the curtain on the unexpected situations that can derail a sale — and how pros can help prevent them.

Jerry walks step-by-step through the closing timeline, highlights the highest-risk moments, and tells fascinating stories involving attorney conflicts, home inspections, stubborn buyers, and mortgage collapses. Whether you're an agent, buyer, or seller, this episode will help you navigate the process with more confidence — and a sense of humor.

You'll learn:

🧊 Why Cold Feet Strikes Early In Attorney Review

📑 How Attorney Disputes Can Sink A Deal Quickly

🔍 Why Inspection Findings Often Trigger Fallout

💰 How Deposits And Deadlines Make Or Break Contracts

🏦 Why Financing Failure Remains A Top Deal-Killer

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In this shocking episode of U Own It, Jerry shares a true story about real estate deed fraud that hit close to home in Western New York. What began as a suspicious letter to a former client turned into the discovery of a fraudulent property sale, where a vacant lot was "sold" without the real owner's knowledge.

Jerry walks listeners through every step of the ordeal, how multiple professionals worked together to stop the fraud in time, and most importantly, how you can protect your property from being stolen through deed theft. Packed with practical advice, resources, and real-world lessons, this episode is a must-hear for every homeowner, investor, and real estate professional.

Jerry also highlights the importance of community and quick action—showing how one phone call, a cooperative real estate network, and a vigilant county clerk's office prevented a devastating loss. He breaks down how modern loopholes, such as remote notarizations and digital transactions, can open the door for scams that even seasoned agents may overlook.

You'll learn:

⚖️ How One Letter and a Phone Call Exposed a $100K Fraud

🔍 The Hidden Dangers of Deed Theft—and How to Protect Yourself

💡 Why Title Insurance and Property Alerts Are No Longer Optional

🧾 Simple Steps Every Property Owner Should Take Right Now

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In this episode, Jerry dives deep into the buyer's side of real estate, delivering a clear, honest, and practical roadmap for anyone preparing to purchase a home. Drawing on years of experience guiding clients through countless deals, he explains what makes buyers stand out in a competitive market and how to approach each step of the process with confidence.

From selecting the right financing and agent to crafting an offer sellers trust, Jerry breaks it all down into simple, actionable steps. You'll discover how to prepare financially, communicate effectively, and avoid the common pitfalls that can derail your dream home purchase.

Whether you're a first-time buyer or a seasoned homeowner planning your next move, this episode gives you the inside edge to buy smart — and win.

You'll learn:

👉🏻 How to Prepare Before You Start Looking

👉🏻 Advice on Choosing the Right Agent and Lender

👉🏻 Tips on Crafting Offers That Sellers Love

👉🏻 Navigating the Closing Process Smoothly

This episode is perfect for first-time homebuyers, move-up buyers, or anyone feeling anxious about purchasing in today's competitive real estate market. It's also a must-listen for anyone who's had an offer rejected, wants to better understand financing options, or simply wants to learn how to be the kind of buyer every seller — and REALTOR® — loves to work with.

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Produced by: Social Chameleon

Ready to sell your home for top dollar? In this episode, Jerry reveals the seven game-changing factors that can make or break your sale.

From mastering the "Goldilocks" art of pricing to boosting curb appeal that wows buyers at first glance, Jerry walks you through the exact steps to position your home for success. You'll learn how to stage your space like a model home, why timing the market matters, and how professional marketing and photography can give your property maximum exposure.

Jerry also uncovers the power of flexibility when showing your home and shares how negotiating from a position of strength can create bidding wars in your favor. Through stories and practical examples, he makes the selling process simple, strategic, and—most importantly—profitable.

If you're a homeowner looking to sell or simply curious about how to unlock hidden value in your property, this episode is packed with insights you won't want to miss.

You'll learn:

👉🏻 7 Key Factors to Maximize Your Home's Value

👉🏻 How to Enhance Your Home's Curb Appeal

👉🏻 Tips on Staging Your Home Like a Pro

👉🏻 Timing the Market for Maximum Profit

This episode is perfect for homeowners preparing to sell, first-time sellers who want a clear roadmap, and anyone curious about how to maximize their property's value in today's market.

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Produced by: Social Chameleon

In this high-stakes episode, Jerry steps into the negotiation arena with a toolkit full of battle-tested strategies for both buyers and sellers. Whether you're chasing your dream home or selling your biggest asset, you'll learn how to win without losing your cool.

Discover the art of getting the best price, the power of silence, and why knowing more than the other side gives you the upper hand. Jerry breaks down how to set strong terms, stay emotionally neutral, and walk away with a deal everyone feels good about.

You'll learn:

👉🏻 Key Principles of Real Estate Negotiation

👉🏻 The Power of Silence in Negotiations

👉🏻 The Importance of Patience and Market Knowledge

👉🏻 The Role of Cash in Real Estate Deals

This episode is perfect for first-time homebuyers, seasoned investors, real estate agents, and anyone who wants to master the psychology of negotiation.

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Produced by: Social Chameleon

So, you've decided to list your home—what happens next? In this episode, Jerry pulls back the curtain on everything that kicks into gear after you sign with a real estate agent.

From crafting the perfect pricing strategy using a Comparative Market Analysis (CMA) to sorting through all the essential paperwork (think listing agreements, disclosures, and more), Jerry walks you through the full process step-by-step.

You'll learn:

👉🏻 How pro agents position your home to win in the market

👉🏻 Why high-quality photos and compelling copy matter

👉🏻 What really goes on behind the scenes to prep, promote, and show your property

👉🏻 How agents navigate multiple offers and keep communication flowing with buyers

Whether you're a first-time seller or a seasoned homeowner, this episode is packed with actionable advice to help you sell smarter and with more confidence.

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Produced by: Social Chameleon