Episodes

  • UI Sports SalesCast Ep 9 Aaron Parris FEVO
    May 18 2023


    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.

    In episode 9 of the UI Sports SalesCast, Charlie Taylor talks with the Executive Vice President of Partner Success, Aaron Parris, at FEVO. FEVO is the Social Checkout revolutionizing the ticket sales industry. In the past, especially in selling groups, the group leader was required to do the bulk of the work to schedule the group, collect all the money, purchase the tickets, get the tickets in advance, and handle any changes after the purchase. Aaron Parris has been with FEVO for four and a half years, driving revenue and managing the hundreds of partners FEVO serves. Before FEVO, Aaron was responsible for revenue generation for the University of Arkansas Athletics after stops at SMU, Marquette, Kansas, and Arizona State. Aaron gives our students insight into FEVO and talks about some of the biggest challenges facing ticket sellers today, how his teams sell, and the differences between that process to selling tickets. Aaron also gives insight into sales techniques with the platform and where the FEVO platform helps the most in the sales funnel.

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    26 mins
  • UI Sports SalesCast Ep. 8 Tanner Natzke, Miami Dolphins, and Hard Rock Stadium
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.


    Welcome to Ep.8 of the UI Sports Sales Cast with Charlie Taylor of the UI Sport and Recreation Management Program. Charlie welcomes UI Sport and Recreation Management alum Tanner Natzke in this episode. Before graduation, Tanner had internships with the X Games, the Washington Nationals, New York Mets, and the Milwaukee Bucks. He joined the Dolphins in sales in June 2021 and has moved from an account manager in membership services to an account executive in club service. 00:00 Intro 01:40 Welcome Tanner 02:20 The transition from UI to the Dolphins 03:56 Applying uncomfortable conversations from internships to interviews 06:07 Skills Tanner learned from Iowa he is using today 08:34 The importance of the UI experience 12:19 Insight into how you sell different types of tickets 17:54 The skillsets of listening in sales 19:44 Tanner’s advice to UI students 23:11 Thank you, Tanner! 23:04 The last word.


    Follow University of Iowa Sport and Recreation Management: ⁠⁠Instagram⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Website⁠

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    26 mins
  • UI Sports SalesCast Ep. 7 Philip Fisher, Phoenix Suns and Mercury
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.


    Welcome to Ep. 7 of the UI Sports Sales Cast. In this episode, Charlie welcomes Philip Fisher, Manager of Business Development of the Phoenix Suns and Mercury. Philip gives our audience a look behind the scenes, talks about how he approaches the sales process, being as flexible as possible to meet the organization's needs, and passes on his advice to our students preparing to enter the sports industry. 00:25 Welcome 01:20 Philip joins the SalesCast 01:55 A day in the life of Philip with the Suns and Mercury 03:12 How Philip approaches ticket sales today 07:29 A look into selling and closing different types of tickets 11:30 The benefit of being able to sell multiple types of tickets 14:49 Philips advice for students entering the industry 23:55 Evaluating opportunities 27:55 The final word


    Follow University of Iowa Sport and Recreation Management: ⁠⁠Instagram⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Website⁠⁠

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    31 mins
  • UI Sports SalesCast Ep. 6 Josten Boyer, Memphis Grizzlies
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.

    Welcome to Ep. 6 of the UI Sports Sales Cast with Charlie Taylor of the UI Sport and Recreation Management Program.

    In this episode, Charlie welcomes UI Sport and Recreation Management alum Josten Boyer, Group Sales Account Executive for the Memphis Grizzlies. Josten shares her insight on entering the sports ticket sales industry as a UI graduate. She talks about the skills she has, as well as what she has learned. She also dives into the importance of relationships in sales and how she gets the sale. Finally, Josten passes on her advice to our students as they get ready to enter the job market and talks about the life balance needed in the ticket sales industry. 00:00 Intro 01:30 Welcome in Josten 01:59 The first job and what you know now you wish you knew then 03:57 What skills do you need for your first job 05:31 Getting that first sale and the Fans First program 07:18 Insight into Josten's different positions 09:34 The importance of relationships in group sales 12:07 The nuts and bolts on how Josten sells 13:42 Advice for our students looking for their first job 15:53 A skill she has learned since graduation for success 16:53 Life balance 19:03 The last word


    Follow University of Iowa Sport and Recreation Management: ⁠Instagram⁠ ⁠Twitter⁠ ⁠Facebook⁠ ⁠Website⁠

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    21 mins
  • UI Sports SalesCast Ep. 5 Nick Richardson, Texas Rangers
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.


    Welcome to Ep. 5 of the UI Sports Sales Cast with Charlie Taylor of the UI Sport and Recreation Management Program. In this episode, Charlie welcomes Nick Richardson, vice president of ticket retention and new business development with the Texas Rangers. This in-depth conversation ranges from what it looks like behind the scenes of the Rangers sales staff to ticket renewals and dives into his passion for sales over his 19-year career with the club. This fantastic conversation for all #SalesHawks to view to understand not only what it takes for success in our industry but also in life. Thanks to Nick for his time and insights! 00:00 Intro 01:35 Welcome Nick 02:20 A look behind the scenes of the Rangers ticket operation. 07:40 Relationships in ticket sales 09:43 Nick’s career path with the Rangers 16:14 How to approach your career. 18:42 The nuts and bolts: Renewals 25:00 The passion for building relationships in ticket sales 27:53 One thing you need to know to enter the sports ticket sales business 29:41 What it takes to be on the Texas Rangers sales team 37:44 Thank you, Nick, and the last word.

    Follow University of Iowa Sport and Recreation Management: ⁠Instagram⁠ ⁠Twitter⁠ ⁠Facebook⁠ ⁠Website⁠

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    41 mins
  • UI Sports SalesCast Ep. 4 Carl Manteau, Minnesota Timberwolves
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.


    In Ep. 4 of the UI Sports SalesCast Charlie Taylor talks with Carl Manteau, Vice President of Ticket Sales for the Minnesota Timberwolves. Carl gives vast insight into ticket sales in professional sports, from his keys to success and what he is looking for in the next successful ticket salesperson for the Timberwolves. Chapters: 00:00 Intro 01:34 Welcome Carl 02:12 A look at an NBA ticket sales team 04:22 Entry-level positions at the Timberwolves 05:35 What has changed and stayed the same in ticket sales 14:42 Social selling and technology in ticket sales 16:49 What you gain from social selling 18:23 What salespeople need to be successful 20:42 The five things you need have to get a job with the Timberwolves 25:37 And one more thing


    Follow University of Iowa Sport and Recreation Management: ⁠Instagram⁠ ⁠Twitter⁠ ⁠Facebook⁠ ⁠Website⁠

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    28 mins
  • UI Sports SalesCast Ep. 3 Kyle McGuire, The Ohio State University
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.


    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.


    In Episode 3 of the UI Sports SalesCast, Charlie Taylor of the UI SRM program interviews Kyle McGuire, Senior Director of Ticket Sales and Service at Ohio State University with Learfield Amplify. The former GM of Hawkeye Ticket Solutions, Kyle now leads the Buckeyes ticketing effort. Kyle and Charlie talk about organizations having a year-round selling mentality, management styles, how to handle objections and rejections, and what Kyle looks for when hiring. 00:00 Intro 01:52 You never stop selling at The Ohio State University 05:39 Kyle's management style and managing the sales process 09:20 Expectation management 10:36 Handling objections and rejection 15:47 Kyle's advice for getting the job 17:54 What Kyle is looking for when hiring 21:27 The last word
    Follow University of Iowa Sport and Recreation Management: ⁠Instagram⁠ ⁠, Twitter⁠ ⁠, Facebook⁠ ⁠Website⁠

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    24 mins
  • UI Sports SalesCast Ep. 2 - Chris Herschberger, University of Iowa
    May 18 2023

    The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.

    Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.

    In Episode 2 of the UI Sports SalesCast, Charlie Taylor of the UI SRM program interviews Chris Herschberger, Director of Ticket Sales and Service for the University of Iowa and Learfield Amplify. A proud alum of the UI Sport and Rec. Management program, Chris shares his experience in the program and his day-to-day and advises our students as they prepare for their first job in the sports industry. 01:34 Welcome Chris 02:45 His experience with the UI SRM Program 05:50 A Day in the Life 08:00 A sell-out mentality 12:08 What does it take to get the sale 14:20 Selling from relationships 16:42 Tips to get the first job


    Follow University of Iowa Sport and Recreation Management: ⁠Instagram⁠ ⁠Twitter⁠ ⁠Facebook⁠ ⁠Website⁠

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    22 mins