Join Swathi for a hilarious and heartfelt deep dive intoemotional, inclusive, and AI-driven UX. Packed with real-life stories, belly laughs, and practical tips, this one-hour episode unwraps the future of digital design when feeling good and being welcome matter more than ever.

Ever watched a tester rage-click their way through your design? 😂 Welcome to the wild world of UX research and data the secret weapons behind every smooth, lovable experience.

In this episode, we’ll laugh through real-life tester fails, explore how Netflix, Spotify, and Amazon use data to predict what you’ll love, and learn how simple research methods —from heatmaps to A/B tests make or break great design.

You’ll also hear why convincing stakeholders with data storytelling is an art form, and how AI is reshaping UX research faster than ever.
Whether you’re a UX newbie or a seasoned pro, this one’s packed with insights, laughs, and lessons you’ll carry into your next project.

🎧 Grab your chai, hit play, and discover the magic that happens when research meets creativity.

From dial-up drama to thumb-tapping glory, the web went wild and UX had to keep up! 💥

In this episode, we trace the thrilling evolution of user experience from clunky desktop layouts to sleek, mobile-first designs. Discover how the rise of smartphones forced designers to think smaller, faster, and smarter giving birth to the gestures, grids, and interactions we can’t live without today.

Join me as we explore the moments that reshaped digital design forever when scrolling became natural, touch replaced clicks, and UX became a daily habit in the palm of our hands.

Ever wonder how computers went from scary blinking boxes to something your grandma could use? In this episode of UX with a Side of Swathi, host Swathi explores the wild history of UX, from Xerox's invention of the mouse to Apple's style revolution and the birth of mobile design.

Meet Don Norman, who coined "User Experience" atApple in the 90s. Join Swathi for stories about design psychology, confusing doors, and why good UX is about feelings. Funny, insightful, and perfect with chai!

What if I told you “UX” only got its name in the 1990s? In this episode, we rewind to the moment Don Norman introduced the term and redefined how we think about design.

From Apple’s early computers to his legendary book The Design of Everyday Things, Norman showed the world that good design isn’t about blaming users it’s about creating experiences that guide, delight, and just make sense. We’ll unpack his famous ideas affordances, signifiers, and feedback while laughing at some hilariously bad design fails we’ve all struggled with.

Get ready for a fun, story-driven dive into the dawn of modern UX, and discover how one man gave our field its name and changed design forever.

Stay tuned Episode 2 drops soon. Wait for it!

Join Swathi Susarla, your chai-loving UX storyteller, on a fascinating journey through the origins of user experience.

From prehistoric tools and ancient ergonomics to Industrial Revolution efficiency hacks, learn how human needs shaped design - with plenty of humor and real-world stories along the way.

Tune in for a spicy, layered episode that will change how you see great UX.

Where did UX really begin? 👀

Join me as we rewind to the early days of digital design—clunky screens, bold ideas, and the first sparks of what we now call user experience. A fun and insightful start to our journey! 🚀