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Uncensored Renegades

Uncensored Renegades

Written by: Jon Evans and Kory Marchisotto
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Kory Marchisotto, the trailblazing CMO of e.l.f., and Jon Evans, the perpetually fired host of the Uncensored CMO, team up to talk about the things leaders usually avoid talking about; failures, numbers, getting fired, and so on. The renegade duo fire through topics at speed, on a 20-minute time limit… ish.2026 Uncensored CMO Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How to make your teams perform 38x better
    Sep 18 2026

    Jon and Kory discuss how small, consistent improvements can transform team performance 38x in just 1 year. Using lessons from elite cycling and Team Sky’s famously obsessive approach to marginal gains, they explore why high-performing teams rarely improve through one dramatic intervention. Instead, progress comes from making incremental improvements that compound over time.


    Links

    • The Earned Life, Marshall Goldsmith - book

    Timestamps

    00:00 - Start
    00:24 - Why Jon always wears black
    02:45 - The compounding power of incremental gains
    05:16 - Lessons from high performance sport
    06:48 - The insane 1% improvements Team Sky made to win the Tour De France
    11:21 - Applying cycling lessons to leadership
    13:52 - Why you need to ask for feedback
    16:27 - Just start
    17:10 - How to see if you’ve actually made progress
    20:28 - The paradoxical data on incremental progress

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    23 mins
  • 9 decision making frameworks the best leaders use
    Sep 11 2026

    Jon and Kory discuss why making good decisions is one of the hardest – and most important – parts of leadership, and share the frameworks they use to make better choices when the answer isn't obvious.


    From knowing when to trust the data and when to follow your gut, to de-risking big decisions and playing “angel's advocate”, they explore practical ways to challenge your own thinking. They unpack Solomon's paradox, the 10:10:10 rule, automatic negative thoughts and why sometimes the smartest thing you can do is ask someone else for help.

    They also explore what happens when you stop actively thinking about a problem, some surprisingly useful Japanese wisdom, and one particularly simple test: would you make the same decision drunk?


    Whether you're facing a huge strategic choice or simply stuck overthinking, these are 9 tools to help you make decisions with greater clarity and confidence.

    Links

    • G.O.A.T. Wisdom Book
    • Greg Hahn on Uncensored CMO
    • The Brain at Rest Book (why your brain can make good decisions when you're not thinking)

    Timestamps

    00:00 - Start
    00:26 - Why Jon looks “savagely tanned”
    01:19 - Why decision making is hard
    04:16 - When you need to trust the data or your gut
    06:43 - How to make a decision
    07:29 - How to de risk a decision
    09:30 - Try playing “angel’s advocate”
    10:50 - Solomon’s paradox when making a decision
    11:51 - Squash the ants (automatic negative thoughts)
    12:23 - The 10:10:10 rule
    14:36 - Ask for help
    15:22 - Make space for your default mode network
    17:06 - Would you make the same decision drunk?
    17:47 - Japanese wisdom for decision making
    20:29 - The stats on why this is important

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    22 mins
  • The leadership offsite that changed how we work (on a horse ranch)
    Sep 4 2026

    Today Kory shares the lessons from taking her leadership team offsite and deliberately putting them into an unfamiliar environment - a horse ranch. Jon and Kory explore why pattern disruption can help teams break old habits, the difference between a group of strong individual contributors and a genuinely connected team, and why getting outside your comfort zone can reveal how you really work together.

    They also discuss the language of connection, learning to ask for help, why pressure isn't always the answer, and how to turn an offsite from a memorable experience into lasting behavioural change. Because however busy your team feels, sometimes stepping away from the work is exactly what helps you do the work better.

    Links

    • G.O.A.T. Wisdom Book
    • EQ2 Horse Ranch Leadership Offsite

    Timestamps

    00:00 - Start

    00:37 - Why Kory takes her team offsite

    03:01 - Why you need to transform your team

    04:14 - The power of pattern disruption

    07:13 - Individual contributors vs working as a team

    11:20 - Going out of your comfort zone

    13:40 - The language of connection

    18:21 - Learning how to ask for help

    23:44 - The power is not in the pressure, it’s in the release

    25:40 - How Kory is implementing the lessons in the team

    27:03 - You’re too busy to not do this

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    29 mins
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