Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).

Timestamps

00:00 - Intro
00:34 - You just do the cutting, sticking and colouring in
01:42 - Why knowing your numbers is so important for CMOs
05:25 - Making the case for long term marketing investment
08:10 - Why CMOs need to earn the right to take risks
12:05 - Managing internal politics in the c-suite
15:16 - Kory’s formula to create successful work

Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them.

Timestamps

00:00 - Intro
01:54 - Why are we afraid to talk about failure?
04:07 - Why failures set you up for success
11:11 - Jon’s biggest failure
18:20 - Kory’s biggest failure

Get to know the hosts of Uncensored Renegades, Jon Evans and Kory Marchisotto, find out more about why the duo started the show, and whats to come in the future.

Timestamps

00:00 - Intro
01:06 - Background to Uncensored Renegades
01:59 - Why Renegades?
02:39 - The response to Jon’s launch post
05:48 - What topics will be discussed on the show?
08:47 - The partnership that led to the podcast
11:50 - Why the name “Renegades”?
13:54 - Getting to know Jon and Kory
27:45 - What do you do to recharge?
38:33 - Inspiring books
41:32 - Crowdsourcing topic ideas