This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.

Why listen

• Hear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.
• Learn why they question whether features really need AI and how they avoid AI for AI’s sake.
• Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.
• Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.
• Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.
• Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.
• Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.

Links from the Show

• ImmyBot: https://immy.bot
• Immense Networks: https://immense.net
• MSPGeek: https://www.mspgeek.org
• Huntress: https://www.huntress.com
• Rewst: https://rewst.io/
• CyberDrain: https://www.cyberdrain.com
• Zero Trust World (ThreatLocker): https://zerotrustworld.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.

=== Why Listen

• Hear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.
• Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.
• Get a simple framework for quarterly (or monthly) margin audits by service category.
• See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.
• Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.
• Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.
• Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.
• Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.

=== Links from the Show

• MSP Radio (by Dave Sobel): https://www.mspradio.com
• Small Biz Thoughts (Carl Palachuk): https://www.smallbizthoughts.com
• ASCII / ASCII Spark: https://www.ascii.com
• Pax8: https://www.pax8.com
• ConnectWise IT Nation: https://www.connectwise.com/theitnation
• SMB Community (Karl Palachuk’s community): https://www.smallbizthoughts.org
• PodFest Expo: https://podfestexpo.com
• Star Trek Prodigy: https://www.startrek.com/shows/star-trek-prodigy

=== SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

If you rely on Small Biz Thoughts, IT Service Provider University, or The Business of Tech, this conversation is your roadmap to what’s changing and what’s not. Hear directly from Dave Sobel and Karl Palachuk about the acquisition, the five‑year plan, and how this new ecosystem can help you build a stronger MSP in 2026.

=== Why listen

• Understand why MSP Radio acquired Small Biz Thoughts and IT Service Provider University.
• Hear Karl explain why he sold, what “stewardship” means, and why he’s not going anywhere.
• Learn how SBT community members will now gain access to Business of Tech plus content, vendor briefings, and insider reports.
• Get insight into Dave’s multi‑year business plan and his “chocolate and marshmallow” analogy for combining brands.
• Discover how the new structure keeps Karl’s books, SOPs, and checklists alive and updated rather than shelved.
• See how both Dave and Karl think about vendor relationships, ethics, and independent, fact‑driven analysis.
• Hear practical ways MSPs can plug into the combined ecosystem for training, coaching, and community.

=== Mentioned on the show

• MSP Radio (company/umbrella): https://www.mspradio.com
• The Business of Tech (podcast/media): https://www.businessof.tech
• Small Biz Thoughts: https://www.smallbizthoughts.com
• IT Service Provider University (ITSPU): https://www.itspu.com
• Relax Focus Succeed (book): https://amzn.to/44W2I10
• Killing IT Podcast: https://podcasts.apple.com/us/podcast/the-killing-it-podcast/id1463295432

=== SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

SHOW INFORMATION:

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast