From Advertising Week New York 2025:

In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.

From Advertising Week New York 2025:

Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

From Advertising Week 2025:

Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards. But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

From Advertising Week New York 2025:

From Advertising Week New York 2025:

From Advertising Week New York 2025:

Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.​ Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially.​ This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact: -Building brand love that fuels buyer behavior -Bridging upper funnel storytelling with lower funnel performance -Turning TikToks into transactions and brand equity into real-life sales From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out.​ Because if everything is shoppable, the smartest brands don’t just play, they go platinum.