In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next.

-

You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

2025 tested everything — patience, belief, cash flow, execution, and grit.
In this episode, we break down the real lessons from 2025 and give a raw, honest look at where we’re headed in 2026.

No sugarcoating. No fake motivation. Just what worked, what didn’t, and how being coming from nothing forces you to build smarter, tougher, and more disciplined.

If you’re building something from nothing — a business, a brand, or a better version of yourself — this episode is for you.

-

You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement.

In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today.

Whether you’ve been here since day one or just joined the pack, this episode is a reminder of what it means to be an Underdog.

-

You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show