In this episode, we talk through a pivotal stretch for Underdog Energy. With a major retailer conference coming up and a visit to our new manufacturing partner to test a patented production concept, we break down what goes into preparing for retail scale. We also share the biggest lessons we’ve learned so far expanding into retail—what’s worked, what hasn’t, and what we’re thinking about next.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

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2025 tested everything — patience, belief, cash flow, execution, and grit.
In this episode, we break down the real lessons from 2025 and give a raw, honest look at where we’re headed in 2026.

No sugarcoating. No fake motivation. Just what worked, what didn’t, and how being coming from nothing forces you to build smarter, tougher, and more disciplined.

If you’re building something from nothing — a business, a brand, or a better version of yourself — this episode is for you.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement.

In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today.

Whether you’ve been here since day one or just joined the pack, this episode is a reminder of what it means to be an Underdog.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we dive into two Q & A's submitted through the Club App and then we talk about our current personal endeavors of Joey planning for a world record ruck attempt and Dylan's prep for his first bodybuilding show.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

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Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL).

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You can follow Noah @szred25 on Instagram

You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building something bigger than a brand. Tune in for updates, takeaways, and how you can get more involved with the Underdog movement.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing growth and building better content brick by brick.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show

We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the show