In this episode of Unlocked, hosts Austin Leonard and Elizabeth Donovan engage with Amie Owen, a veteran in the retail media industry. They explore the evolution of retail media, the importance of consumer behavior, and the role of data in shaping marketing strategies. Amie shares her insights on innovation, experimentation, and the need for brands to adapt to changing consumer habits. The conversation emphasizes the significance of having a clear North Star for retail media networks and the necessity of simplifying strategies to stay relevant in a fast-paced industry.

In this episode of Unlocked, Austin and Elizabeth sit down with Cara Pratt, the new president of global retail and media at Circana. They discuss the evolution of retail media, the importance of data analytics, and the future of AI in the industry. Cara shares her insights on leadership, the necessity of personalization in marketing, and the long-term vision required for success in retail media. The conversation emphasizes the importance of collaboration, trust, and continuous learning in navigating the rapidly changing landscape of retail and media.

In this episode of Unlocked, Austin and Elizabeth engage in a deep conversation with Parbinder Dhariwal (Parbs), a pioneer in the retail media space. They explore the evolution of retail media, the importance of community and collaboration, and the role of events in networking. Parbs shares insights from his personal journey, emphasizing the significance of understanding consumer behavior and the omnichannel experience. The discussion also highlights the importance of education, feedback, and continuous learning in the industry, providing valuable career advice for aspiring professionals.