• Episode 10: Unlocked with Austin & Elizabeth, featuring Claire Wyatt
    Apr 29 2026

    In this episode, Claire shares her journey through retail media, insights on industry growth, and her efforts to build community and standards in the space. Discover her perspectives on AI, career advice, and the future of retail media.


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    24 mins
  • Episode 9: Unlocked with Austin & Elizabeth, featuring Kiri Masters
    Apr 15 2026

    In this episode of Unlocked, Kiri Masters, a leading voice in retail media, shares her journey from banking to founding an Amazon marketing agency. She discusses the evolution of retail media, the impact of AI on content creation, and the changing landscape of consumer behavior. Kiri emphasizes the importance of storytelling in marketing and the need for collaboration in the retail media space. The conversation also touches on career insights and the value of platforms like LinkedIn for industry professionals.

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    29 mins
  • Episode 8: Unlocked with Austin & Elizabeth, featuring Drew Cashmore
    Feb 27 2026

    Join Austin, Elizabeth & Drew Cashmore as they unpack the evolution of retail media, from the rise of Walmart Connect to the forces redefining modern advertising. This episode explores how digital innovation, brand strategy, and growing standardization are shaping the future of commerce. A must-listen for marketers, brands, and anyone navigating the next wave of retail media.

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    31 mins
  • Episode 7: Unlocked with Austin & Elizabeth, featuring Amie Owen
    Dec 19 2025

    In this episode of Unlocked, hosts Austin Leonard and Elizabeth Donovan engage with Amie Owen, a veteran in the retail media industry. They explore the evolution of retail media, the importance of consumer behavior, and the role of data in shaping marketing strategies. Amie shares her insights on innovation, experimentation, and the need for brands to adapt to changing consumer habits. The conversation emphasizes the significance of having a clear North Star for retail media networks and the necessity of simplifying strategies to stay relevant in a fast-paced industry.


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    29 mins
  • Episode 6: Unlocked with Austin & Elizabeth, featuring Cara Pratt
    Oct 24 2025

    In this episode of Unlocked, Austin and Elizabeth sit down with Cara Pratt, the new president of global retail and media at Circana. They discuss the evolution of retail media, the importance of data analytics, and the future of AI in the industry. Cara shares her insights on leadership, the necessity of personalization in marketing, and the long-term vision required for success in retail media. The conversation emphasizes the importance of collaboration, trust, and continuous learning in navigating the rapidly changing landscape of retail and media.

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    19 mins
  • Episode 5: Ascendant Inside Out #2 Ft. Parbs from CVS
    Jul 10 2025

    In this episode of Unlocked, Austin and Elizabeth engage in a deep conversation with Parbinder Dhariwal (Parbs), a pioneer in the retail media space. They explore the evolution of retail media, the importance of community and collaboration, and the role of events in networking. Parbs shares insights from his personal journey, emphasizing the significance of understanding consumer behavior and the omnichannel experience. The discussion also highlights the importance of education, feedback, and continuous learning in the industry, providing valuable career advice for aspiring professionals.

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    22 mins
  • Episode 4: Ascendant Inside Out #1
    Jun 4 2025

    In this special episode of Unlocked, hosts Austin and Elizabeth revisit the place where it all started: the Ascendant Network. Featuring a candid conversation with Mark Donohue, they reflect on the first spark that led to launching the podcast and dive into the behind-the-scenes of building community in retail media.

    From navigating an ever-evolving landscape to the role of operational efficiency in modern marketing teams, this episode covers the challenges, triumphs, and real talk that define the space today. Whether you're brand-side, agency-side, or somewhere in between, this is a must-listen on what it really takes to succeed.

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    21 mins
  • Episode 3: Unlocked with Austin & Elizabeth, featuring Lauren Griewski
    May 1 2025

    In this episode of Unlocked, we sit down with Lauren Griewski, head of sales and partnerships at Chase Media Solutions. We discuss Lauren's impressive career journey, the evolving landscape of commerce media, and the pivotal role financial institutions like Chase play in this ecosystem.


    This conversation delves into the importance of trust, personalization, and first-party data in enhancing consumer engagement and driving value. As the industry continues to evolve, Lauren shares insights on the future of retail and commerce media, emphasizing collaboration and innovation.

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    22 mins