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From TikTok to YouTube to podcasts, Hispanic creators are transforming the digital world — and brands are finally taking notice.

In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, joins Lauren Hayes to explore how La Voz Digital — the collective voice of Hispanic creators — is reshaping influence, entrepreneurship, and authenticity online.

Discover how Hispanic digital leaders are:
🌎 Redefining online influence through cultural storytelling
💬 Blending Spanish, English, and Spanglish to reach global audiences
📱 Driving trends, brand trust, and community growth
💡 Turning connection into commerce and visibility into empowerment

With over $3.7 trillion in Hispanic economic impact and rising digital dominance, this conversation reveals why La Voz Digital is not a trend — it’s the future of influence in America.

🎧 Listen now and learn how connection, culture, and creativity move markets.

📚 Sources & Research

• Nielsen (2024) – Hispanic Digital Engagement Report
• ThinkNow Research (2023) – The Hispanic Cultural Connection
• Collabstr (2024) – Influencer Marketing Report
• Hispanic Marketing Council (2023) – Bilingual Media Trends Study
• Latino Donor Collaborative (2023) – U.S. Latino GDP Report
• Edelman Trust Barometer (2023) – Consumer Trust Among Hispanic Audiences
• Spotify (2024) – Podcast Listener Insights
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket #MoonfishMarketing #LaVozDigital #HispanicInfluence #HispanicCreators #BiculturalIdentity #DigitalCulture #LatinoEntrepreneurs #Spanglish #BrandTrust #HispanicMarketing #CulturalI

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Hispanic youth are not just the future — they’re shaping the U.S. market right now. With over 19 million under 18, this generation navigates two cultures seamlessly, blending Spanish and English, tradition and innovation, heritage and mainstream.

In this episode, Jorge Mañón, CEO of Unlocking Consulting™ and The Moonfish Group™, and author of Unlocking the Hispanic Market: Untapped Opportunities for Business Growth, is joined by Lauren Hayes to explore how Hispanic youth are:
🌎 Redefining bicultural identity
🗣️ Embracing Spanish, English, and Spanglish with confidence
📱 Driving digital culture on TikTok, YouTube, and beyond
👨‍👩‍👧 Influencing family purchasing decisions
📊 Demanding authenticity, representation, and social responsibility from brands

If you want to understand the future of the U.S. Hispanic market, look at how its youth live, share, and lead today.

🎧 Listen now and subscribe! 👉 bit.ly/3CK6grD

📚 Sources & Research

• U.S. Census Bureau (2023) – Demographic Projections
• Pew Research Center (2022) – Hispanic Identity and Language Use Among U.S. Hispanics
• Hispanic Marketing Council (2023) – Cultural Connection and Youth Engagement Report
• Nielsen (2023) – Media Consumption Among Hispanic Youth
• Latino Donor Collaborative (2023) – U.S. Hispanic GDP and Civic Influence Report
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicYouth #BiculturalIdentity #Spanglish #GenZHispanics #HispanicInfluence #LatinoCulture #DigitalInfluence #ResidualIncome #StayFit #MLM

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Hispanic seniors , La Generación Silver , are one of the fastest-growing and most influential segments in America. By 2060, nearly 1 in 4 U.S. seniors will be Hispanic. Yet, too often, they’re overlooked in marketing.

In this episode of Unlocking The Hispanic Market, hosts Jorge Mañón and Lauren Hayes explore the purchasing power, cultural authority, and evolving lifestyles of older Hispanics. From healthcare and wellness to travel, technology, and family decision-making, La Generación Silver is shaping markets in ways brands can’t afford to ignore.

Learn how culturally relevant strategies — bilingual communication, authentic engagement, and respect for tradition — can build trust and unlock lasting loyalty.

Sources & Research:

• U.S. Census Bureau (2023) – Demographic Projections
• AARP (2023) – The Economic Impact of Older Hispanics
• NielsenIQ (2022) – Hispanic Travel and Consumer Spending Patterns
• UnidosUS (2023) – Hispanic Health Report
• Pew Research Center (2021) – Technology Use Among Hispanic Seniors
• ThinkNow Research (2022) – Streaming and Digital Behavior of Hispanics
• McKinsey & Company (2022) – The Economic State of Hispanics in America
• Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth

#UnlockingTheHispanicMarket
#MoonfishMarketing
#HispanicSeniors
#LaGeneraciónSilver
#HispanicMarket
#CulturalMarketing
#HispanicHeritage
#MultigenerationalMarketing
#HispanicConsumer
#MarketInsights