In this episode, Jeremy Rivera sits down with Juliana Weiss-Roessler, co-founder of WR Digital Marketing, to talk about the marketing habits that separate thriving small businesses from those stuck in a perpetual feast-and-famine cycle. With 15 years of experience working directly with business owners — plus deep experience in nonprofit marketing dating back to her work with TV's Dog Whisperer — Juliana brings a refreshingly grounded perspective to email marketing, local SEO, client relationships, and why marketing as a to-do list almost never works.

• Why nonprofits need to operate like businesses — and what for-profit companies can learn from serving two audiences at once
• Email marketing as the highest-ownership, most overlooked channel for small businesses
• How social platforms have reduced organic reach to 1–2% and why building your email list is the antidote
• The retargeting bridge: using your email list as a custom audience for paid campaigns
• Local vs. national SEO — and why owning a regional pond beats chasing a national ocean
• Stop treating marketing as a to-do list — and start treating it as a business process with measurement and iteration
• The real low-hanging fruit for every new client: their existing customer base
• Imposter syndrome, client honesty, and what happens when egos override expert advice

Juliana Weiss-Roessler is co-founder of WR Digital Marketing, a full-service digital marketing agency based in Austin, TX. WR Digital works with small businesses and nonprofits across industries including legal, health, pet care, and nonprofit sectors. Juliana's experience spans 15+ years and includes content strategy for over 75 small businesses and the Emmy-nominated Dog Whisperer series.

• WR Digital Marketing
• Free SMB Marketing Strategy Toolkit
• Email Marketing Services
• LinkedIn: Juliana Weiss-Roessler
• Instagram: @weissroessler

• Jeremy Rivera — About
• Unscripted SEO Podcast

• Keep America Beautiful — community event partnership programs
• Digital Goliath Blog — Marketing Insights — performance marketing perspective

• 00:00 — Introduction & Juliana's background
• 01:36 — Navigating nonprofit marketing
• 03:54 — Community partnerships and nonprofit SEO
• 06:17 — Email marketing vs. social media
• 08:13 — The Helpful Content Update and platform dependence
• 11:31 — Local vs. national SEO strategy

Have a social impact idea? Wondering when to choose between a social enterprise and a nonprofit? In this episode, Bruce Ashford reveals how storytelling, messaging, and AI tools can boost your organization’s influence and growth.

We discuss:

• How nonprofits can leverage business strategies without losing their mission focus
• The importance of clear vision and mission statements for branding and marketing
• Storytelling techniques that position the customer as the hero of your narrative
• Differences in leadership, marketing, and finance between nonprofits and small businesses
• Practical advice on using AI for content creation and organization visibility
• Key insights on managing cash flow with systems like Profit First, and alternatives
• How to build trust with AI by optimizing website content and reviews

In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap

• The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC
• Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters
• How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower
• Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category
• The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit
• Slow, methodical product expansion vs. corporate SKU proliferation
• Mark's hot take on momentum — and how habit stacking quietly changed his entire life

“Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland

“I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland

“It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera