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Unscripted Small Business

Unscripted Small Business

Written by: Abbey Crane
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Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.© 2025 Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • The Status Quo Is Your Biggest Competitor — Jorge Chavez on Selling Without "Selling"
    Jul 2 2026

    Jeremy Rivera sits down with Jorge Chavez, president and co-founder of Topaz Sales Consulting, on the human side of selling in an AI-saturated world. AI can research the prospect and draft your questions — but it can't read tone, listen in real time, or find the next question on the fly. Jorge makes the case that trust is still built person-to-person, and lays out a refreshingly counterintuitive philosophy: stop trying to close. When you detach from the outcome, listen empathetically, and help people make an informed decision, buyers ask to buy.

    ▎ Along the way: why he "hates email" for anything but scheduling, why the process is identical in B2B and B2C (only the questions change), the psychology of the middle option, closing the gap between sales and marketing (with Jeremy's own "300% more leads, worst month ever" story), and the sales-hiring problem almost no company screens for.

    ▎ ⏱️ Chapters
    ▎ 00:00 Meet Jorge Chavez & Topaz Sales Consulting
    ▎ 01:30 AI can prep you — but it can't have the conversation
    ▎ 03:37 "I hate email": why relationships need real dialogue
    ▎ 10:04 What all those workflow tools are really trying to solve
    ▎ 13:06 DISC, trust, and connecting t
    ▎ 21:48 B2B vs. B2C: same process, different questions
    ▎ 27:56 You don't have to ask for the
    ▎ 30:23 "The status quo is your biggest competitor"
    ▎ 31:29 Empathetic listening & why yo
    ▎ 34:57 Can you be authentic when you're paid to care?
    ▎ 46:40 Closing the gap between sales
    ▎ 51:54 The "300% more leads, worst month ever" story
    ▎ 59:05 The question he wishes people
    ▎ 01:02:18 Where to find Topaz Sales Consulting

    ▎ Connect with Jorge Chavez
    ▎ Topaz Sales Consulting: https://www
    ▎ LinkedIn: https://www.linkedin.com/in/jrchavez/
    ▎ X: https://x.com/topazsales

    ▎ ️ Unscripted Small Business — httpom

    ▎ #Sales #SalesConsulting #B2BSales #g #SmallBusiness#UnscriptedSmallBusiness

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    1 hr and 3 mins
  • Design Your Life on Purpose — Ameera Virani on Habits, Visibility & Wealth
    Jul 2 2026

    Jeremy Rivera sits down with Ameera Virani of The Designed Life — a coach with two decades in personal and professional development who grew up producing the stages for icons like Wayne Dyer, Bob Proctor, Tony Robbins, and Robin Sharma. Ameera helps women (especially in midlife and seasons of change) get exceptionally clear on what they truly desire and build a blueprint to live it intentionally across health, business, wealth, relationships, and joy.

    ▎ We get into why we repeat the same subconscious patterns, how habit stacking rewires your day, why success can suddenly feel "unsafe" (the internal thermostat), the myth of work-life balance vs. real work-life harmony, a time-audit exercise to reclaim your hours, and the deepest struggle she sees again and again: the fear of being fully seen.

    ▎ ⏱️ Chapters
    ▎ 00:00 Meet Ameera Virani & The Designed Life
    ▎ 01:40 Learning from the icons: Dyer, Proctor, Robbins & Sharma
    ▎ 03:04 The #1 pitfall: running old subconscious patterns
    ▎ 04:53 Habit stacking & the morning-phone trap
    ▎ 07:18 "Are we dogs?" — pain vs. pleasure & how we really learn
    ▎ 07:49 Why success can feel unsafe: the internal thermostat
    ▎ 11:04 Neurodivergence & how personal-development advice evolved
    ▎ 15:33 Is work-life balance a myth? Harmony over balance
    ▎ 17:34 Don't miss the moments that won't come again
    ▎ 18:47 The time-audit exercise
    ▎ 22:27 It all comes back to intention
    ▎ 22:51 The deepest struggle: the fear of being fully seen
    ▎ 26:59 Immigrant conditioning & subconscious beliefs
    ▎ 30:16 Why Ameera works mainly with women
    ▎ 31:48 The question she wishes people would ask
    ▎ 34:46 Why designing your life is your responsibility
    ▎ 35:02 Where to connect with Ameera

    ▎ Connect with Ameera Virani
    ▎ Website: https://ameeravirani.com
    ▎ Substack: https://ameeravirani.substack.com/
    ▎ The Designed Life (podcast): https://podcasts.apple.com/us/podcast/the-designed-life/id1832982040
    ▎ Instagram: https://www.instagram.com/ameera.virani/
    ▎ LinkedIn: https://www.linkedin.com/in/ameeravirani/
    ▎ Facebook: https://www.facebook.com/ameera.virani.5

    ▎ ️ Unscripted Small Business — https://unscriptedsmallbusiness.com

    ▎ #IntentionalLiving #LifeDesign #WomenInBusiness #PersonalDevelopment #HabitStacking #WorkLifeHarmony #UnscriptedSmallBusiness

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    36 mins
  • Get Found, Get Paid: How AI Agents Are Becoming Your Newest Customers with Mark Pearson
    Jun 23 2026

    After a stretch of major life changes about five years ago, Mark Pearson trained as a life coach through Tony Robbins, then narrowed into business coaching and, ultimately, AI consulting for small and mid-sized businesses. Today he's the founder of Agent Buyable, where he helps companies do two things: get found by AI and get paid by AI agents.

    What We Cover
    • Why search has split into two layers — getting found (AEO) and getting paid (agentic commerce)
    • Where agent-to-agent transactions are already happening, from big retailers to Shopify storefronts
    • How a service business can “productize” its offers so an agent can read and buy them
    • Why the biggest volume will be quiet, recurring B2B reorders
    • Building your entity, getting cited everywhere, and writing for humans and bots at the same time
    Episode Highlights

    Mark's core framing is that SEO has graduated into the agentic world. First you have to be found — that's answer-engine optimization, making sure ChatGPT, Gemini, Perplexity, and the agents built on them can discover and accurately describe your business. Then you have to be able to get paid by AI agents when they act on a customer's behalf. One layer is table stakes; the other is a brand-new revenue channel.

    This isn't theoretical. Mark walks through where agentic commerce is live today — Home Depot, Lowe's, Etsy, Wayfair, and Shopify storefronts transacting through the new Stripe/OpenAI and Google protocols — and notes the US is actually trailing China, where you can tell an AI to plan and book an entire vacation. For a local business that isn't e-commerce, the bridge is making your calendar and catalog agent-readable so an agent can book and pay on a protected rail.

    The practical heart of the conversation is productizing services. Mark's example — a chiropractor turning a “10-pack of visits” into a purchasable, schema-tagged item — shows how to define top services as discrete products an agent can read cleanly. Jeremy connects this to entity work: the “Save Fry Oil” brand Google only understood as a verb until it added an About page. If you don't tell the machines who you are, they can't recommend you.

    They close on a caution worth keeping: use AI to create, not to offload. It's a powerful tool, but it hallucinates and it has only borrowed anecdotes — the real value still comes from two humans actually talking. Verify the sources, keep your own agency, and let the machine amplify the conversation rather than replace it.

    Connect with Mark Pearson

    Website: AgentBuyable.ai

    LinkedIn: Mark D. Pearson

    About the Show

    The Unscripted Small Business Podcast is hosted by Jeremy Rivera and features candid, unscripted conversations with founders, operators, and experts on what actually works in running and growing a small business. It's part of the Unscripted Podcast Network. New episodes at unscriptedsmallbusiness.com.

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    52 mins
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