In this episode, Brandon Moon from TD Pine Advisors shares practical strategies for small business owners to plan their exit, grow intentionally, and create lasting company culture. Whether you're thinking about scaling, partnership dynamics, or succession planning, this discussion provides valuable frameworks to navigate your business journey with purpose.

Key Topics

• The importance of planning your business exit early, even when growth is the focus
• Differentiating between lifestyle businesses and companies built for sale
• How to intentionally build systems and processes for long-term value
• Key legal documents like operating agreements and their evolving role
• Creating a resilient company culture rooted in mission, values, and intentional hiring
• The pros and cons of franchise models and geographical expansion
• Partnership considerations: when to collaborate, how to align goals, and managing conflicts
• The impact of industry specifics on regional and national expansion strategies
• Brandon’s advice on overcoming pride and seeking mentorship for business growth
• Handling family-owned businesses and balancing personal relationships with professional success
• Practical tools, assessments, and upcoming book for transitioning from job to asset

Timestamps

00:00 - Introduction to Brandon Moon and TD Pine Advisors
02:00 - Why all business owners should plan their exit strategy from the start
04:10 - Differentiating lifestyle vs. growth-oriented businesses
06:00 - Building systems and processes for long-term value
08:15 - Key legal documents: operating agreements and their importance
10:20 - Cultivating a company culture that survives leadership changes
12:30 - The role of mission, values, and culture in a successful business
14:40 - Expanding geographically: regional considerations and market research
16:30 - When and why to consider partnerships in business growth
17:50 - Brandon’s hot take: Pride as a barrier to success
19:00 - Family businesses: managing relationships and succession planning
20:50 - Practical assessments and resources to prepare your business for exit
22:15 - Connecting with Brandon Moon and upcoming book release

Resources & Links

• TD Pine Advisors
• Exit Readiness Assessment
• Brandon Moon on LinkedIn
• Upcoming Book: From Job to Asset

Connect with Brandon

• LinkedIn: Brandon Moon
• Website: tdpineadvisors.com

In this episode, Jeremy Rivera sits down with Juliana Weiss-Roessler, co-founder of WR Digital Marketing, to talk about the marketing habits that separate thriving small businesses from those stuck in a perpetual feast-and-famine cycle. With 15 years of experience working directly with business owners — plus deep experience in nonprofit marketing dating back to her work with TV's Dog Whisperer — Juliana brings a refreshingly grounded perspective to email marketing, local SEO, client relationships, and why marketing as a to-do list almost never works.

• Why nonprofits need to operate like businesses — and what for-profit companies can learn from serving two audiences at once
• Email marketing as the highest-ownership, most overlooked channel for small businesses
• How social platforms have reduced organic reach to 1–2% and why building your email list is the antidote
• The retargeting bridge: using your email list as a custom audience for paid campaigns
• Local vs. national SEO — and why owning a regional pond beats chasing a national ocean
• Stop treating marketing as a to-do list — and start treating it as a business process with measurement and iteration
• The real low-hanging fruit for every new client: their existing customer base
• Imposter syndrome, client honesty, and what happens when egos override expert advice

Juliana Weiss-Roessler is co-founder of WR Digital Marketing, a full-service digital marketing agency based in Austin, TX. WR Digital works with small businesses and nonprofits across industries including legal, health, pet care, and nonprofit sectors. Juliana's experience spans 15+ years and includes content strategy for over 75 small businesses and the Emmy-nominated Dog Whisperer series.

• WR Digital Marketing
• Free SMB Marketing Strategy Toolkit
• Email Marketing Services
• LinkedIn: Juliana Weiss-Roessler
• Instagram: @weissroessler

• Jeremy Rivera — About
• Unscripted SEO Podcast

• Keep America Beautiful — community event partnership programs
• Digital Goliath Blog — Marketing Insights — performance marketing perspective

• 00:00 — Introduction & Juliana's background
• 01:36 — Navigating nonprofit marketing
• 03:54 — Community partnerships and nonprofit SEO
• 06:17 — Email marketing vs. social media
• 08:13 — The Helpful Content Update and platform dependence
• 11:31 — Local vs. national SEO strategy

Have a social impact idea? Wondering when to choose between a social enterprise and a nonprofit? In this episode, Bruce Ashford reveals how storytelling, messaging, and AI tools can boost your organization’s influence and growth.

We discuss:

• How nonprofits can leverage business strategies without losing their mission focus
• The importance of clear vision and mission statements for branding and marketing
• Storytelling techniques that position the customer as the hero of your narrative
• Differences in leadership, marketing, and finance between nonprofits and small businesses
• Practical advice on using AI for content creation and organization visibility
• Key insights on managing cash flow with systems like Profit First, and alternatives
• How to build trust with AI by optimizing website content and reviews

In this episode, Jeremy Rivera sits down with Mark Gilliland, founder of Kyoto Botanicals, a THC-free hemp CBD and functional mushroom wellness brand he's been building for six years. Mark shares the science behind broad-spectrum hemp extraction and his brand-new functional mushroom blend, the regulatory patchwork small wellness brands navigate every day, and what it's actually like to go from zero SEO knowledge to a six-month, 10-hours-a-day obsession with organic search. The conversation closes with a powerful hot take on momentum — and why stacking small habits can transform both your health and your business. Read the full episode recap

• The science of hemp extraction — decarboxylization, CO2 pressure, and how Kyoto achieves 0.0% THC
• Functional mushrooms 101: lion's mane, reishi, chaga & cordyceps — and why dual extraction matters
• How the 2018 Farm Bill accidentally created the Delta-8 problem and why THC-free positioning is a regulatory superpower
• Why Mark spent 10 hours a day, 7 days a week teaching himself SEO in a restricted ad category
• The plumber parable: $5 for hitting the pipe, $95 for knowing which pipe to hit
• Slow, methodical product expansion vs. corporate SKU proliferation
• Mark's hot take on momentum — and how habit stacking quietly changed his entire life

“Since the FDA isn't regulating it as a dietary supplement, it's really important that individual consumers do the research on the product and the brand they're buying.” — Mark Gilliland

“I've spent the last six months, at least 10 hours a day, seven days a week, teaching myself SEO and just breaking things fast on my site and fixing them.” — Mark Gilliland

“It’s $5 for hitting the pipe, but $95 for knowing which pipe to hit, where and when and how hard.” — Jeremy Rivera

In this episode, host Jeremy Rivera sits down with David Pourquery, the founder and CEO of Groas — the world's first fully autonomous AI Google Ads management platform. David shares how a background in private equity and late-night e-commerce experimentation led him to build a system that's replacing entire Google Ads teams, why 90–95% of the accounts he inherits from agencies are misconfigured, and how 80% of his customers discover Groas through LLM-powered search — without a single dollar spent on marketing.

• David's unusual path from private equity to Google Ads automation
• What makes Groas the first truly autonomous end-to-end campaign management system
• How hundreds of AI agents process hundreds of thousands of data points per hour
• Dynamic landing pages — one per ad variant, deployed automatically
• How Groas handles Google's budget overspend problem
• The hallucination problem in AI — and how custom-trained models and context solve it
• Why 90–95% of inherited agency accounts are misconfigured
• David's hot take: the traditional agency model has an expiry date
• How Groas grew to $35M/month in managed spend with zero marketing spend
• What's next: PMAX support, model improvement, and potentially new ad platforms

"We are now essentially replacing entire Google Ads teams. It runs itself 24-7 — measurably better than what a human can do." — David Pourquery

"90, 95% of the accounts we take over — what we see is really tough. Businesses losing money with absolutely no idea why." — David Pourquery

"I haven't spent a dime on marketing. 80% of our customers come from LLMs recommending Groas." — David Pourquery

Join host Jeremy Rivera as he sits down with spa industry veteran Denise Dubois, who has been transforming lives through beauty and wellness since 1983. In this revealing conversation, Denise shares her 38-year journey from paper appointment books to a thriving multi-location spa empire with a clean beauty product line.

Discover the truth about aging (spoiler: 90% is in your control!), learn why consistency beats quick fixes every time, and get insider advice on building systems that create unforgettable customer experiences. Whether you're in the beauty industry or running any service-based business, Denise's wisdom on turning customer complaints into growth opportunities will change how you think about feedback.

• The 90/10 Rule of Aging: Why lifestyle choices matter more than genetics
• From Rolodex to App: How to evolve your business through technological changes
• The Membership Model: Building recurring revenue while promoting wellness
• Systems for Consistency: Creating repeatable excellence in customer experience
• Clean Beauty Movement: Understanding what goes on your body matters as much as what goes in it
• Marketing in a Crowded Space: Standing out in beauty and wellness
• Constructive Feedback: Turning complaints into competitive advantages

[00:18] - Denise's 38-year journey in the spa industry and founding of DuBois Beauty
[01:27] - What the "spa lifestyle" really means
[03:57] - The science of aging: 10% genetics, 90% lifestyle
[05:30] - The hidden dangers in personal care products
[07:29] - Evolving from paper books to e-commerce
[10:24] - The importance of the human face in marketing
[12:09] - Why video testimonials are the #1 lead generator
[15:16] - 2026 plans: Focusing on membership and longevity
[17:44] - Operating in Albany and Saratoga Springs, NY
[20:23] - Essential advice for aspiring spa entrepreneurs

"The American Academy of Dermatology suggests that really about 10% is genetics and about 90% is influenced by our everyday lifestyle choices. So we truly do have control more than we think over how we do age."

"We do need to be mindful of not only what we put into our body, but what we put onto our body."

"Word of mouth remains the number one lead generator."

"Consistency is key. There's no such thing as a one and done treatment to achieve a person's beauty and wellness goals."

"Constructive feedback can be what makes the difference between you growing and being the best you can be or choosing to just make excuses about why something happened."

Denise Dubois is the visionary Founder of DuBois Beauty, an acclaimed Clinical Esthetician and wellness expert with over three decades dedicated to skin health. Her unique perspective comes from running a successful clinical practice (Complexions Spa) and developing a retail brand built on the philosophy that clean, simple, and nature-based ingredients deliver superior, professional results at home.

As author of Living Beautifully, Denise bridges the gap between internal health, lifestyle, and external skin appearance, empowering people with actionable, expert-backed advice that demystifies skincare and inspires a balanced approach to beauty and self-care.

DuBois Beauty (Clean Beauty Brand)
https://duboisbeauty.com/

Complexions Spa Locations:...

The Philosophy of Renovation

Join host Jeremy Rivera for a deep dive into the world of residential construction with Alec and Josie Davis, the husband-and-wife team behind H&H Construction in Cookeville, Tennessee. This two-part conversation explores how they've built a thriving renovation business focused on relationship over transactions, creativity over cookie-cutter solutions, and preserving the beauty in old homes while bringing them into the modern age.

Josie shares her unique perspective on what makes home renovations special: "You're taking something that's already there and already has flavor. It already has its own embodiment, and you are tweaking it, aesthetically smoothing it out, maybe changing some of the rhythms there in the space, but you're ultimately still keeping the foundation and the bones the same."

Discover why she believes the most beautiful spaces happen when you marry older charm with newer aesthetics.

"To me and Alec, there's no small job. Every job has an impact to the customer and to the family that's living in the home."

Learn how H&H Construction builds long-term client relationships by starting with small repairs—drywall holes, baseboard fixes—and growing trust over time into major kitchen remodels, bathroom transformations, and home additions.

"How you're wanting a space to feel should often dictate how you develop this space."

Josie reveals her signature question for every client: "What do you want it to feel like when you walk in?" This approach moves beyond standard kitchen triangles and bathroom layouts to create truly personalized spaces.

The Davis team offers honest consultation about when to invest in customization versus following market standards. "If you're planning to be there forever, then we really want to customize it to what you're wanting to feel."

Josie describes her love for wet rooms—bathrooms where the entire space becomes the shower with seamless tile work that's "almost like artwork." She also shares stories of renovating homes from the 1930s and 40s, preserving original hardwood floors and historic fireplaces while upgrading everything else.

Josie offers refreshingly honest advice: "Some houses, the way that they're structured, they're just perfect the way they are. Sometimes it's meant to be that way. And so adding onto that changes the feel of that home. I would say, 'Nah, friend, just go ahead and find a new place that you can grow into.'"

But when an addition IS right? "You get the right contractor and the right budget, and you can do just about anything."

Sometimes home exterior additions like concrete fences, landscaping or driveway replacement can be a better solve for improving home values for sale, when you don't plan on living in the home for the longterm vs renovation for your own living wants/needs.

"A sunroom is being outside and enjoying outside without being outside."

Alec and Josie explain the difference between sunrooms and covered patios, climate-controlled versus non-conditioned spaces, and how they've transformed decks, porches, and even sheds into beautiful year-round living areas.

"We're in Cookev...

Listen: unscriptedsmallbusiness.com Host: Jeremy Rivera Guest: Chad T. Jenkins, Founder of SeedSpark & The CoLAB

Chad T. Jenkins grew up on a small farm in South Carolina, started his first real estate deal at age 11, and spent 25 years building over 50 businesses across wireless phones, data centers, construction, HVAC, GPS leasing, and more. Then he stopped. Not because he failed — but because he found something better: engineered collaboration.

In this episode, Chad breaks down the framework he calls the VCR Formula (Vision + Capability × Reach = Success), explains why most entrepreneurs suffer from a WHO deficiency, and shares how his CoLAB community grew to 700+ collaborations in just 18 months — outpacing his entire 25-year history of starting companies.

Jeremy and Chad also dig into the real role of AI in entrepreneurship, how to structure collaboration outcome splits, and why "showing up at the receiving dock" is the ultimate growth strategy.

• Why an 8-year-old riding horses at auction is the perfect metaphor for understanding leverage
• The John Baptiste Say definition of an entrepreneur — and how it reframes everything
• The WHO deficiency: what's really blocking growth for most entrepreneurs and business owners
• The VCR Formula (Vision + Capability × Reach = Success) — and how to map your P&L to it
• The four types of Capability: ownership, ability, capacity, and cash
• The four types of Reach: eyeballs, minds, hearts, and DNA-level
• Why "Future Backward" planning beats "Current Forward" every time
• How to structure a collaboration outcome split (the 10-20 / 60-80 / 10-20 rule)
• What Chad calls the "Idea Economy" — and why the task economy is over
• How to use AI as a PhD-level assistant without losing your human competitive edge
• The "Name the Baby" tool for creating intellectual property from collaborations

"A true entrepreneur is someone who relentlessly seeks leverage." — Chad T. Jenkins

"Stop trying to grow through effort. Start focusing on what you have, combining it with what others have, and ask one question: How do you want to split the outcome?" — Chad T. Jenkins

"The only thing cash does is pay for somebody's vision or buy somebody else's capability." — Chad T. Jenkins

"Always show up at the receiving dock, not the procurement office. Future money is always up for grabs." — Dean Jackson (via Chad T. Jenkins)

Chad T. Jenkins / SeedSpark

• Website: seedspark.com
• LinkedIn: linkedin.com/in/chadtjenkins
• CoLAB Programs: seedspark.com/programs
• CoLAB Partner™: seedspark.com/colab-partner
• Kickstarter Events (twice monthly): seedspark.com/colab-kickstarter
• CoLABcon (October, Charlotte NC): seedspark.com/events
• Tools (Name the Baby, Future Backward): seedspark.com/tools
• Books (Friction Fuel, Just Add a Zero): seedspark.com/resources/books
• Blog: seedspark.com/resources/blog
• Real Collaborations: seedspark.com...