You’ve got a business idea. Maybe you’ve built your product or started offering a service. But you don’t have testimonials, a big audience, or a long track record.

So how do you earn someone’s trust and make your first sale?

In Episode 76 of Unstoppable Empire: Start a Business While Working Full Time, Dallas Cousins shares the FIRST Customer Framework, a practical five-step process for finding potential customers, understanding their problems, demonstrating value, and making an honest offer.

In this episode, you’ll discover:

• How to find potential customers without a big following.
• How to start genuine conversations instead of sending pushy sales pitches.
• Five ways to establish credibility without testimonials.
• How to respond when someone asks, “Why should I trust you?”
• How to reduce uncertainty with a clear, manageable first offer.
• How to think five moves ahead before approaching a customer.
• A 10-minute challenge to help you take your next meaningful Win.

Special shout-out: Ryan Biddulph from Blogging From Paradise shares a valuable lesson about connecting new content to older resources so readers always have a helpful next step.

Explore his work: https://www.bloggingfromparadise.com/

FREE TOOL — Create Your WHY Wallpaper

Turn your personal motivation into a phone wallpaper that reminds you why you’re working toward a better future.

Create yours here:
https://go.unstoppable-empire.com/why-wallpaper

Today’s One Win: Identify one potential customer, one problem they might experience, and one respectful question you can ask to learn more.

Remember:

Think Five Moves Ahead.
Execute One Win at a Time.

Subscribe to Unstoppable Empire for practical business-building lessons, honest founder experiences, and tools to help you move forward while working full-time.

Dream. Build. Become.

Remember, you’re only one win away! Keep Building Your Empire!

#FirstCustomer #StartABusiness #UnstoppableEmpire

You’ve worked hard on your business. You’ve invested time, energy, and maybe money. But the results aren’t coming.

Should you keep pushing, change your approach, or start over?

In Episode 75 of Unstoppable Empire: Start a Business While Working Full Time, Dallas Cousins shares the PIVOT Decision Framework to help entrepreneurs make smarter decisions based on evidence instead of fear, frustration, or sunk costs.

You’ll discover:

• Five steps to evaluate whether to pivot or persevere.
• Five things to investigate before abandoning your business idea.
• How to test changes without risking everything.
• Lessons from our real One Win Battle Plan Kickstarter experience.
• How to use AI to identify assumptions and plan small experiments.
• A practical 10-Minute PIVOT Challenge you can complete today.

Special shout-out to SCORE Mentors!

SCORE is a nonprofit organization offering free volunteer business mentoring to entrepreneurs and small business owners.

Explore their resources at https://www.score.org/

Coming soon: We’re also developing a free career discovery test to help you explore your strengths, possible dream careers, and side hustles.

Whether you’re starting a business while working full-time, struggling to get your first customers, or wondering whether your idea is worth pursuing, this episode will help you identify your next meaningful Win.

Your One Win: Identify one assumption about your business and choose one small experiment that could help you test it.

Subscribe to Unstoppable Empire and join a community of Empire Builders who are learning, taking action, and building something meaningful.

Dream. Build. Become.

Remember, you’re only one win away!

#BusinessIdeas #Entrepreneurship #UnstoppableEmpire

In Episode 74 of Unstoppable Empire: Start a Business While Working Full Time, Dallas Cousins explores how to measure business progress, which numbers actually matter, and how to stop confusing activity with results.

We’re also sharing real lessons from building The One Win Battle Plan Kickstarter and recognizing four creators who gave us permission to feature their work.

IN THIS EPISODE:

• How to measure business progress when you’re just starting out.
• The difference between leading and lagging indicators.
• Why followers, views, and website traffic don’t automatically mean business success.
• How to distinguish revenue from profit.
• How to create a simple One Win Business Scoreboard.
• How to make better decisions using evidence.
• Why business success should support the life you actually want.
• What we’re learning from our Kickstarter launch.

OUR DREAM 100 CREATOR SHOUT-OUTS:

Charles Sanville — Humble Mechanic: Research the risks before making expensive decisions.

Vanessa Lau: Don’t let fear of imaginary critics stop you from creating.

Jess Fickett — Bitches Get Riches: Narrow your options and make decisions using real circumstances.

Sam Dogen — Financial Samurai: Don’t postpone living your life while chasing financial goals.

Thank you to all four creators for sharing valuable lessons and allowing us to recognize their work.

THE ONE WIN BUSINESS SCOREBOARD

What result are you trying to create?

What actions can you control?

What actually happened?

What should you do next?

YOUR ONE WIN CHALLENGE

Create a simple business scoreboard in ten minutes.

Choose one business goal, one meaningful action, and one result to observe.

Then use what you learn to choose your next Win.

EMPIRE BUILDER ROLL CALL

What’s your biggest business goal right now, and what’s standing in your way?

Tell us in the comments. We’re selecting questions to answer on future podcast episodes, with shout-outs when permission is given.

ABOUT UNSTOPPABLE EMPIRE

We’re building a movement to help aspiring and early-stage entrepreneurs overcome their biggest obstacles and build meaningful businesses, one Win at a time.

Follow the real journey as Dallas builds Unstoppable Empire while working full-time as a truck driver.

Subscribe for practical business lessons, real experiments, honest setbacks, and the occasional questionable business decision from Bob.

Remember, you’re only one win away!

Keep Building Your Empire!

#BusinessGrowth #BusinessMetrics #UnstoppableEmpire #Entrepreneurship #StartABusiness