Episode Summary

In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nourish, is directly influencing business decisions like potentially pausing discovery calls. I walked you through my routines, my automation habits, how I manage my energy, and what life actually looks like working from home, lifting weights, playing volleyball, cooking the same meals on repeat, and watching TV at night. It’s less “hustle highlight reel” and more honest rhythm of how I structure my days so my business fits inside my life.

Topics I Talk About

Random life behind the scenes. You'll have to just listen. ;)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous.

Topics I Talk About

• Why I believe basic contact pages are no longer enough
• How parking anxiety can impact whether someone books or shows up on time
• The role your website plays in communicating before anyone contacts you
• Where parking information should live on your website
• Why parking details belong in appointment reminder emails too
• How clear directions can reduce stress for first-time patients
• Why repeating important information builds trust and ease
• How this small change supports accessibility and client experience

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.

I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use.

This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross.

Topics I Talk About

• The non-standard ways I run my business and how those choices came from lived experience
• Why I don’t chase leads, follow up on proposals, or sell on discovery calls
• How I handle payment plans, refunds, and contracts in a values-led way
• Why I refuse to work with competing clients in the same niche or location
• My approach to teaching, transparency, and not gatekeeping information
• Boundaries around time, access, and why I put my pricing everywhere

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram