Summary

In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period.

What I Talked About

• My personal update on the Google Ads course I'm developing and the mental blocks I'm working through around it
• A quick business update: I'm not taking new clients right now outside of pre-booked website projects
• Why your ideal client is searching their symptoms, not your service — and what that means for your content strategy
• The real reason blogging will never be dead, no matter what anyone tells you
• How AI search results like ChatGPT actually work — and why they depend entirely on your website content
• A story from my inner circle about a client who found her pelvic PT through a symptom-based blog search
• Why writing to your client's symptoms and lived experience matters more than leading with your service name

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.

What I Talked About

• Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 days
• Updates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clients
• Hiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forward
• The difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta ads
• How to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to do
• Why I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually use
• How long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.

What I Talked About

• Personal updates, travel prep, and work boundaries
• Updates on SEO School and my Google Ads course
• What proprietary platforms are and why they’re risky
• My rule for outsourcing: you should own all your assets
• How to think about ownership vs access when hiring

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads.

What I Talked About

• Wrapping SEO School and moving into a full client and travel season
• Shifting from “slow” to “predictable” seasons in business
• A weekend recap: piano, volleyball, house reset, and daily life rhythms
• Upcoming travel: NYC work trip, Switzerland, and visiting family
• My current season of work vs hobbies and what “nourish” looks like this year
• Letting go of pressure to do everything all at once
• My thoughts on solo travel and why I don’t enjoy or prioritize it
• The idea that not everything that’s “recommended” is actually right for you
• Wanting shared experiences vs doing things alone
• Teasing a future episode that may involve interviewing my mom
• What’s coming next: educating on how to hire for SEO, websites, and ads
• The importance of knowing what to look for and what to question when outsourcing

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

➡️ Enroll in SEO School (Enrollment closes 4/24/26)

Summary
In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick-hit trainings and comprehensive education, and explain why SEO simply cannot be taught effectively in a 60 to 90 minute format. I share my experience attempting to condense SEO into a single webinar, why it failed, and how that reinforced my commitment to teaching SEO as a full system rather than isolated tactics. I also explain how I’ve thoughtfully pulled out smaller trainings where it makes sense, but why the full course is necessary to actually get results. Ultimately, this is a conversation about integrity in offers, not watering things down to fit trends, and making sure what I sell actually works.

What I Talked About

• Why SEO School is not a mini training
• The difference between mini trainings and full systems
• Why SEO cannot be effectively taught in a short format
• What I’ve pulled out into standalone trainings and why
• My failed attempt at an SEO foundations webinar
• The importance of teaching both strategy and implementation
• Why I prioritize integrity over trends in my offers
• How SEO School is structured to actually get results

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.

What I Talked About

• Life updates and recent personal experiences
• SEO School opening and how it fits into my business
• Why people avoid SEO and don’t prioritize it
• The risk of relying only on referrals or social media
• How SEO protects your business as competition grows
• Real client results from SEO and multi-channel marketing
• Why Google is predictable and Instagram is not
• SEO as a long-term, winnable marketing strategy

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
I talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it matters even when it feels like unpaid work, and how to actually follow through on it. I also shared how my own business and schedule have evolved, and why creating a structure that works for your nervous system is just as important as the strategy itself.

What I Talked About

• Why “just make time” is not helpful advice and what to do instead
• Building a schedule that includes a dedicated marketing/admin block
• Treating marketing time like non-negotiable work, even if it feels unpaid
• How to define your “enough” financially and reverse-engineer your schedule
• Why flexibility inside your schedule matters just as much as structure
• Simple ways to actually follow through on admin and marketing tasks
• Why putting marketing in the middle of your day can work better
• A real example of SEO working and bringing in a high-intent client

Important Links

• Join the SEO School Waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results.

What I Talked About

• What a Google update is and how often they happen
• Why your SEO data can look “off” during updates
• The difference between doing SEO correctly vs. using risky tactics
• Why updates don’t scare me when things are done right
• How poor SEO practices can get exposed during updates
• A quick reminder that fluctuations can happen even when you’re doing everything right

Important Links

• Join the SEO School Waitlist
• Learn more about The LextroMind

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram