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Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Written by: Jenny Suneson + Lindsey Aleson | Virtual Summit Strategist for Coaches Course Creators and Service Providers
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About this listen

The Virtual Summit Secrets Podcast is your guide for #allthethings when it comes to hosting a killer virtual summit. If you want to grow your income, impact, and influence, through virtual summits, grab your headphones! You will find episodes on everything from planning your first virtual summit to speaker outreach + coordination to promotion and everything in between!Your hosts, Jenny Suneson + Lindsey Aleson, are extremely passionate about virtual summits and owner the summit support agency Summit Success Squad. Between the two of then, they've hosted over 6 virtual summits and helped countless others do the same.

© 2026 Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 35. Pivoting Mid-Summit: How to Adapt When Things Don’t Go as Planned
    May 20 2026

    This week on Virtual Summit Secrets, we’re diving into something every summit host will experience eventually: things not going according to plan. Because spoiler alert: a successful summit isn’t one where nothing goes wrong—it’s one where you know how to lead when it does.

    From tech hiccups and speaker no-shows to lower-than-expected engagement, we’re breaking down how to stay calm, pivot confidently, and protect the attendee experience without spiraling. Because your summit doesn’t need to be perfect—it needs to feel supported, valuable, and well-led.

    In this episode, we cover:

    • What to do when tech issues happen mid-summit
    • How to handle speaker or panelist no-shows without panicking
    • Why low engagement doesn’t automatically mean failure
    • Our summit pivot game plan and backup strategies
    • How to communicate changes without creating chaos
    • Common mistakes hosts make that actually make problems feel bigger
    • Why your energy and leadership set the tone for your attendees

    If you've ever worried, “What if something goes wrong during my summit?” then this episode is your reminder that flexibility beats perfection every single time.

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    20 mins
  • 34. The Engagement Gap: Why People Don’t Show Up & How to Fix It
    May 13 2026

    Your summit registrations look amazing… but where is everyone when the event actually starts?

    In this episode of the Virtual Summit Secrets podcast, we’re diving into the real reason so many virtual summits struggle with low attendance and engagement even when registration numbers are high. We’re unpacking the “engagement gap” and sharing what actually gets attendees to show up, stay engaged, and participate throughout your event.

    We’re talking about why registrations do not equal attendance, the biggest mistakes summit hosts make after someone signs up, and the simple experience-driven strategies that can dramatically improve engagement without adding more overwhelm.

    If you’ve ever felt discouraged by low live attendance or wondered how to create a summit people genuinely want to participate in, this episode is for you.

    In this episode, we cover:

    • Why registrations and engagement are completely different metrics
    • The real reasons attendees don’t show up to virtual summits
    • Common mistakes hosts make that quietly hurt attendance
    • How better reminders and nurture emails increase engagement
    • Why gamification and scavenger hunts work so well
    • The role community plays in attendee retention
    • How to simplify your summit schedule to reduce overwhelm
    • What to include in your welcome and reminder emails
    • The attendee experience shifts that create stronger summit results
    • Why low attendance doesn’t mean your summit failed

    Whether you’re hosting your first summit or refining your next one, this episode will help you create a more connected, engaging, and impactful attendee experience.

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    18 mins
  • 33. When Speakers Ghost: What to Do When a Speaker Bails or Underperforms
    May 6 2026

    If one of your biggest fears about hosting a summit is dealing with unreliable speakers… this episode is going to calm your nerves and give you a plan.

    Because let’s be real, speaker issues do happen. People miss deadlines. Submissions come in late (or not at all). Promotions don’t happen. And sometimes… they just disappear.

    But here’s the truth: this doesn’t mean your summit is failing. It means you’re

    Inside this episode, we cover:



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    20 mins
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