Everyone online seems to have very loud opinions about the "best" type of event to host — summits, bundles, challenges… and honestly? They're not wrong. But they're also not telling the full story.

In this episode of Virtual Summit Secrets, we're breaking down the real differences between virtual summits, bundles, and challenges so you can stop guessing and start choosing the event strategy that actually fits your goals, capacity, and current season of business.

We've personally hosted all three types of events, and we're walking you through the strengths, weaknesses, and must-know considerations for each one like visibility, list growth, engagement, conversions, energy required, and long-term impact. Think of this episode as your permission slip to stop doing what you think you "should" be doing and start building events that work for you.

In this episode, we cover:

• Why virtual summits are the ultimate visibility and relationship-building powerhouse

• When bundles are the smartest low-lift way to grow your list fast

• How challenges drive engagement and sales (and when they don't)

• Which event type works best for burnout seasons vs. sales seasons

• A simple cheat sheet to help you confidently choose the right event

• Real-world examples for deciding what to host based on your goals

No single event is "better" than the others — they're just different tools. And when you choose the right tool for the right season, everything clicks.

🎧 Tune in and get clarity on your next big move without the overwhelm.

If you've ever hosted (or dreamed of hosting) a virtual summit and judged its success solely by how much money came in during launch week… this episode is your permission slip to think bigger.

In this episode of Virtual Summit Secrets, we're breaking down one of the biggest misconceptions in the summit world: that your summit's ROI starts and ends with sales. Spoiler alert—it doesn't. In fact, focusing only on revenue means you're missing most of the value your summit actually creates.

We're walking you through the full picture of summit ROI and uncovering the eight powerful ways a well-run summit continues to pay off long after the event ends from visibility and list growth to partnerships, content assets, confidence, and long-tail revenue.

In this episode, you'll learn:

• Why summit sales are only a small piece of the ROI puzzle

• How summits create visibility and momentum that lasts for months

• The difference between "list growth" and high-quality subscriber growth

• How summits lead to partnerships, collaborations, and future opportunities

• Why your summit is actually a content goldmine (and how to think about repurposing responsibly)

• How evergreen summits can fuel your funnel long after the live event

• What summits reveal about your audience, messaging, and offers—fast

• Why hosting a summit can completely change how you show up as a leader
  
  

If you've ever felt disappointed by your summit results or wondered if all that effort was "worth it," this episode will help you reframe success and see the true, long-term impact of hosting a virtual summit.

🎧 Tune in and expand your definition of ROI because summits aren't just launches, they're catalysts.

If hosting a virtual summit currently feels like a one-way ticket to burnout—endless DMs, last-minute chaos, and zero sleep—this episode is your permission slip to do things differently.

In today's episode of Virtual Summit Secrets, we're pulling back the curtain on how to run a profitable, high-impact virtual summit without sacrificing your sanity. We're breaking down the biggest burnout triggers we see summit hosts fall into and more importantly, the systems, boundaries, and workflows that actually make summits feel strategic, spacious, and sustainable.

You'll learn how to plan your summit with ease, protect your energy, and show up like the CEO of your business (not the unpaid intern holding everything together).

In this episode, we cover:

• Why trying to do everything in the final month is a fast track to burnout

• How planning 90+ days out instantly reduces stress and overwhelm

• The templates every summit host should have on repeat

• How to set boundaries with speakers without hurting relationships

• Why everything doesn't need to be live (and what should be)

• How batching and automation let your summit run on autopilot

• A powerful mindset reframe to help you stop micromanaging your event
  
  

If you're building your business for freedom and flexibility, your summit should support that—not drain it. This episode will help you create a summit that feels aligned, professional, and actually enjoyable to host.

🎧 Plus, we share how our Summit Planning Toolkit can help you implement everything we talk about without figuring it out on your own.

👉 Tune in and learn how to run your summit with strategy, systems, and zero burnout.

Most entrepreneurs treat a virtual summit like a high-pressure product launch… and that's exactly why their summits fall flat. In today's episode, we're breaking down the mindset shift that changes everything about how you plan, host, and profit from your summit: Stop treating your summit like a launch. Start treating it like a relationship-building experience.

When you lead with community over countdown timers and connection over conversion tactics, your summit becomes something much bigger than a revenue event—it becomes a movement. And movements grow your list, deepen your authority, nurture super fans, and spark collaborations that continue long after the final session ends.

In this episode, we're diving into:

• Why summits are not launches (and what they actually are)
  
  

• How shifting from transactions to transformation changes your results
  
  

• The compound-interest power of a well-run summit
  
  

• What actually creates trust, buy-in, and sales—without pressure
  
  

• The touchpoints that turn your summit into an unforgettable experience
  
  

If you want your next summit to feel easier, more aligned, and more profitable in the long term, this is your episode.

Think you need a big audience to land big-name summit speakers? Think again. In this episode, we're breaking down exactly how to pitch speakers in a way that feels confident, organized, aligned and totally doable for first-time summit hosts.

We're sharing what speakers actually care about (hint: it's not your list size), the most common mistakes new hosts make when pitching, and the simple outreach flow that turns you into instant "speaker-magnet energy." You'll walk away with practical tips, pitch components, personalization ideas, and the tiny pro-level touches that make your event stand out from the moment you slide into someone's inbox.

Whether this is your first summit or your fiftieth, this episode will help you pitch with clarity, confidence, and collaboration and start landing the experts who make your summit shine.

• What actually makes speakers say yes
  
  

• The biggest rookie mistakes to avoid when pitching
  
  

• How to personalize your pitch without spending hours
  
  

• The exact elements of a confident, compelling outreach email
  
  

• Why warming up your speakers is essential (and how to do it)
  
  

• Follow-up tips that boost your yes rate
  
  

• Small professional touches that create big credibility

Worried your summit idea is too niche? You're definitely not alone — and today we're flipping that fear right on its head.

In this episode, Jenny + Lindsey break down one of the most common mindset blocks new summit hosts face: the belief that a super-specific summit topic will limit signups, speakers, or momentum. Spoiler alert… it's actually the opposite. Going narrow is one of the most powerful ways to boost clarity, attract the right attendees, and increase conversions.

We're digging into:

✨ Why hyper-specific summit themes convert better
✨ Real niche summit examples that crushed it
✨ How to instantly test if your summit idea is "niche smart" or "niche confusing"
✨ The tiny clarity tweaks that create massive engagement
✨ A simple mindset shift that makes choosing your niche feel exciting instead of scary

You'll walk away seeing your niche as a spotlight — one that draws in exactly the people you're meant to serve.

If you've ever wondered whether your summit idea is "too much," "too small," or "too specific," this episode will give you the confidence boost you need to run with it.

And next week? We're diving into landing dream speakers… even if your email list is teeny tiny. You won't want to miss it!

If you've ever hosted a summit and wondered "Is anyone actually watching…?" — this episode is about to be your new best friend. In our early events, engagement was flat, session views were low, and attendees had to dig through emails just to find the right links. Not exactly the vibe.

So we decided to shake things up… and stumbled into the magic of gamification. And when we say magic, we mean it — we boosted engagement by about 300%.

In today's episode, we're breaking down exactly how we transformed our summits from passive "watch and leave" events into binge-worthy, can't-wait-to-log-in experiences.

You'll hear how we used MemberVault to add simple but powerful features like:

✨ A daily scavenger hunt with hidden discount codes
✨ Engagement bonuses + point-based unlockable rewards
✨ Daily prize drawings that kept people excited to return

We're also spilling the behind-the-scenes wins, mistakes, and "oh wow, didn't expect that" moments — from skyrocketing session watch rates to clever workarounds when the platform didn't behave exactly how we wanted.

If you want your summit to feel alive, energized, and actually attended, this one's a must-listen.

Ever wished you could grab Jenny + Lindsey for a quick "SOS, what do I do?!" summit strategy session? Today's episode is basically that… but in podcast form.

We're diving into the most common questions hosts ask us — the ones that pop up whether you're planning your very first summit or gearing up for your next big one. We're talking timelines (hint: you don't need six months!), tech essentials, speaker outreach secrets, making your summit profitable, what to do when things inevitably go sideways, and the fear every host secretly has: "What if no one shows up?"

By the end, you'll feel more grounded, way more confident, and totally ready to take the next step in bringing your summit to life.

In this episode, we cover:

• The real timeline you need for a successful summit

• Why a tiny email list is not a dealbreaker

• How to get speakers to say yes (even if you're new!)

• The simple set of tools you actually need

• What to do when things go wrong (because something always will)

• How summits make money beyond just selling replays

• Why starting small is still a massive win

If you've been stuck, second-guessing, or spinning in circles, this episode is your roadmap forward. Let's get your summit moving without the overwhelm.

Tune in now! 🎧