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Voices to Action

Voices to Action

Written by: relativeinsight
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How do fan, customer, and employee experiences shape real business outcomes? Welcome to Voices to Action, the podcast that explores the human side of data and the measurable impact of experience on business KPIs.

Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.

Copyright 2025 All rights reserved. Economics
Episodes
  • Episode 7: Psychology in Fan Experience with April Seifert

    Episode 7: Psychology in Fan Experience with April Seifert
    Dec 11 2025

    Episode 7: Psychology in Fan Experience — with April Seifert (Sprocket CX)

    Host Ben Hookway talks with April Seifert, President & Data Scientist at Sprocket CX, about the psychology behind fandom. They discuss the 12 drivers of fandom, why demographics fail to predict behaviour, how player fandom reshapes loyalty, and how teams can use psychological insight to create personalised, emotionally resonant fan experiences.
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    58 mins
  • Episode 6: Redefining the Stadium Experience with Bret McCormick

    Episode 6: Redefining the Stadium Experience with Bret McCormick
    Nov 26 2025

    Host Ben Hookway speaks with Bret McCormick, Reporter at Sports Business Journal, on how stadiums are evolving — from frictionless entry, premium seating to flexible ticket packages. They also discuss why the 2026 World Cup may be the most expensive fan experience in history.
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    48 mins
  • Episode 5: Human Intelligence in the Age of AI with Tara Austin

    Episode 5: Human Intelligence in the Age of AI with Tara Austin
    Oct 27 2025

    Host Ben Hookway speaks with Tara Austin, Behavioural & Brand Strategist and Partner at Ogilvy, about how behavioral science helps brands stay human in an AI-driven world. They discuss the balance between data and emotion and why understanding people is still the ultimate competitive edge.
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    42 mins
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