In this episode, I'm walking (literally) and ranting (lovingly) about why your "boring," unaesthetic, unpolished content is actually the thing that will make people obsessed with you and your work.

We're talking about:

Why high-production, perfectly curated feeds are low-key turning everyone off
The trust deficit online and how fake DMs, AI responses, and team-run inboxes are breaking it even more
Why I'm a hard NO on having your VA pretend to be you in your community
How to use contrast and duality (your bougie helicopter self and your same-sweatpants-all-week self) to make your content magnetic
Why longer, example-filled emails and posts can be more powerful than "short & punchy" copy
What's actually working on social right now if you're rebuilding, rebranding, or just coming back from a break

If you've ever thought, "I'm too boring / too weird / too routine / too all-over-the-place to share this," this episode is your permission slip (and a little bit of a loving call-out).

Hit play, go for a walk, and then go post the thing you think no one wants to see because that's probably the exact thing your people are craving.

NEW IG https://www.instagram.com/whatwouldjuliawellsdo/

Come follow the new page and say hi so I know you made it over.

In this episode I'm walking around my neighborhood, ranting lovingly about what's actually turning me on in business right now and why I'm done playing the "instant authority, do-as-I-say" content game.

We get into:

• Why my Instagram keeps getting suspended and my slightly unhinged plan to start over from basically 30 followers
• The shift I'm seeing away from bossy authority content and towards real, messy, human, heart-led posts
• How "just do this one thing" marketing attracts disempowered buyers (and why I don't want those in my world)
• My honest take on AI content, why so much of it feels the same, and how to use it without losing your actual voice
• What I'm doing on Instagram in 2025 to rebuild my audience, have fun, and actually build relationships, not just make fast, flaky sales

If you're over being talked at, tired of feeling like you need to be a perfect expert to sell, or you're low-key scared your content sounds like everyone else's, this one is going to feel like a deep exhale and a kick in the ass in the best way.

Grab your coffee/champagne/whatever, pretend we're on the couch together, and let's talk about building a business and online presence that actually turns you on.

Okay, so… I got deleted. Again. This time Instagram AND Facebook yeeted me off the internet. I walk you through what actually happened, how I finally pieced together the real reason my account went down, and how I decided the "deletion curse" is officially over.

In this episode, I riff on:

• Losing years of content, memories, and my groups overnight (and how disorienting that really is)
• The messy AF story of how a joking DM with my play niece likely triggered the ban
• Rebuilding my Instagram basically from scratch after growing a multi–million dollar business on organic social
• Why authentic, raw, "this is my real life" content is performing better than ever
• How I'm using data, hooks, and analytics without killing the vibe or my nervous system
• The rise of the "comfort creator" and why your "boring" routines + quirks are actually magnetic
• Simple ways to get your audience to participate, have opinions, and engage without trauma-dumping or over-sharing

If you've ever been scared of losing your account, feel "too boring" for social, or secretly hate perfectly curated feeds, this one is your permission slip to fly your freak flag higher, play the algorithm your way, and let your real life be the strategy.

Come listen, then come say hi on Instagram @juliamotherfuckingwells_ and tell me which part hit you the hardest.