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What Do Northern Roofers Do During the Winter? cover art

What Do Northern Roofers Do During the Winter?

What Do Northern Roofers Do During the Winter?

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Guests: Pavel — Owner, Pasco Construction & Revision European Windows
Dan — Sales Manager, Pasco Construction & Revision European Windows

Guest Links: Website: https://revisionwindows.com

How do roofers stay busy in a northern winter? A company that’s survived 17 of them breaks it down.

It’s Owl Roofing’s first winter, and Tim and Noah are honest about the anxiety: payroll, trucks, rent, and no roofs going on. So they visit Pavel and Dan at their Coon Rapids facility, a company that started with siding in 2008 and now manufactures its own European windows. Windows turned out to be the best winter product they sell (1:03), driven by a free thermal camera energy audit (18:34). The conversation also covers why Minnesota homeowners are getting fed up with door knockers (7:12), how to use the off season to build SOPs and training (10:23), and why sometimes the best decision is to not change anything (11:38).

You’ll learn:

  • Why windows sell better than anything else in the winter
  • The free energy audit pitch using a $120 thermal camera
  • The promo: buy ten windows, get free attic insulation
  • Why out-of-state storm chasers are making every roofer look bad
  • What to do from mid-December to mid-January (and when to get back to work)
  • Turning Loom training videos into quizzes with Claude
  • Why not switching your CRM can be the smartest offseason call
  • ProLine vs JobNimbus: what each team actually likes about their CRM
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