A change can make perfect business sense and still stall when the organization rewards the opposite behavior. In this episode of Make or Break, Mo Berkner Boyt is joined by Chris Kreuser, CEO of LaMarsh Global, to explore what it takes to prepare an organization for change, and to successfully prepare a project for launch.

Chris shares the journey from leading change at Caterpillar to consulting with LaMarsh and eventually purchasing the company. After more than a few attempts at retirement, Chris returned to carry forward founder and industry giant Jeanenne LaMarsh’s legacy and lead the company into its next chapter.

Drawing on stories from manufacturing and consulting, Mo and Chris unpack a parts reuse initiative that collided with existing rewards, a CEO who challenged leaders to learn firsthand from Japan’s quality performance, and why change plans should begin with diagnosing risk rather than a checklist of activities.

In this conversation, you’ll hear about:

• How culture and incentives can work against a sound business case.

• The difference between preparing a project and preparing an organization to accept it.

• What active leadership sponsorship looks like at every level.

• Why change support should fit the initiative, rather than follow a one-size-fits-all process.

• Chris’s experience with C2IQ assessment feedback and practical coaching suggestions.

• The kite metaphor: giving teams an anchor by explaining what is not changing.

Watch the full conversation for practical lessons you can bring to your next change initiative, and subscribe to Make or Break for more conversations about the human side of change.

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Follow + Connect with our guest:

Chris Kreuser

LinkedIn - https://www.linkedin.com/in/christine-kreuser-lamarsh/

Website - https://www.lamarsh.com/