The best marketer in the room might just be the funniest one.

Comedy is becoming one of the biggest competitive advantages in B2B. The brands people remember aren't just teaching, they're entertaining, and they're earning attention because of it.

In Episode 5 of What Just Happened, we're joined by Henry Hayes, VP of Marketing at Passionfruit and one of LinkedIn's fastest-growing creators, to unpack how comedy became his unfair advantage, why personality beats polish, and what most B2B marketers still get wrong.

The future of B2B marketing isn't about sounding more professional. It's about being memorable enough that people actually want to watch.

The LinkedIn playbook has been rewritten and most brands haven't noticed.

LinkedIn is no longer downstream. Culture is being made here now, not imported. NBA players are getting asked about it at press conferences. Netflix is making bespoke trailers for it. Original scripted shows are launching here first.

In Episode 4 of What Just Happened, we break down what's changed and how to win on the new LinkedIn, without a big budget or polished production.

The brands winning on LinkedIn aren't borrowing playbooks from other platforms. They're writing new ones.

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Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.

Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.

In this episode, we cover:

- Why every company is now in the media business

- How personality-driven content builds trust and demand

- The power of consistency and series-led content

- Andy’s “spheres of influence” framework for word-of-mouth growth

- Honest stories from scaling and selling a startup

If you want your brand to be remembered before buyers even start searching, this episode is for you.

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