What Makes People Trust a Brand Today?
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What Makes People Trust a Brand Today?
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About this listen
Trust is the new currency — but how do brands actually earn it in 2024? In this episode, Alex and Nina dive into the psychology behind brand trust and why authenticity, user-generated content, and real reviews matter more than ever. From Gen Z skepticism to Patagonia’s purpose-driven model, this conversation explores how transparency, social proof, and shared values are reshaping consumer expectations.If your brand still relies on polish over purpose — it’s time to rethink.
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