Sit with this: What if everything in your business could be easier, more abundant, and led—truly led—by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers, and the quietly ambitious. If you’re ready for honest conversations about visibility, self-trust and why smaller might be better, you’re in the right place.

INTUITION OVER HUSTLE

There’s a myth that business success must be hard-fought, that the grind is the price of admission. But what if you’ve simply done the work and now it’s meant to feel easy? Jennifer shares how trusting her intuition (even when it says “post that at 3pm on a Tuesday!” or “book that flight without knowing the itinerary”) leads to the deepest impact and most aligned growth

She’s also frank about burnout, self-sabotage, and doing things because you’re “supposed to” and why she’s giving it all a hard pass in favour of joy, creativity, and connection.

SMALLER ROOMS, DEEPER IMPACT

If the thought of a packed conference hall leaves you cold, you’re not alone. Both Laura and Jennifer talk about the rising power of intimate, thoughtfully curated spaces where every woman can be seen, where collaborations spark over real connection, and where the “monetise everything” gospel is replaced by a richer definition of success. Less noise. More depth.

STOP OUTSOURCING YOUR ANSWERS

We live in an era saturated with advice and “pay the pain away” coaching. Jennifer throws aside the one-size-fits-all approach. Her challenge: quit asking everyone else what you should do. Start listening to yourself. If it doesn’t feel right, don’t do it. If you know deep down it’s yours to pursue, even if it feels scary or illogical, back yourself and move.

WOMEN - THIS IS YOUR TIME

Both Laura and Jennifer call out the old narratives that keep women last on their own to-do lists. Tradwife trends? Out. Shrinking your ambitions because “the family wouldn’t understand”? Out. If you’re waiting for confidence, you’ll wait forever. The only path forward is action, doing the thing, collecting data, and rewriting old stories in your own voice.

VISIBILITY WITH A PURPOSE

If you want to impact more people, you must be seen, but not everywhere, not by everyone. It’s about finding your platform(s), sharing your message intentionally, and building credibility through the right mix of PR, speaking, and real-world connections.

For Jennifer, stages aren’t scary, distilling her message to its potent essence is the work. And with a book deal signed and a vision for “reading parties” from London to sunloungers, she’s here to make self-empowerment both practical and joyful.

SO, WHAT CAN YOU TAKE FROM THIS EPISODE?

• Success doesn’t have to be punishing. It can be easeful, rich, intuitive.
• The most compelling rooms aren’t always the biggest.
• Your intuition is a powerful guide, if you’re brave enough to listen.
• Stop playing small, stop putting yourself last, and start backing yourself.

Ready for a new narrative around PR, business, and women’s voices? This episode will challenge you, inspire you, and maybe—finally—give you permission to make your own rules.

Want to connect with Jennifer?
Instagram: @‌wellbeingwarrior.ie
Website: wellbeingwarrior.ie

Share your takeaways or DM Laura Perkes on Instagram @‌prwithperkes. Let’s keep the conversation honest, fiery, and real.

This episode is for every entrepreneur, founder, coach, or anyone who feels like the world’s best-kept secret. You’re smart, experienced, ready to make a difference, but maybe there’s a disconnect: the world isn’t seeing the real you, and your messaging doesn’t feel quite right. Why is that?

Let’s break it down.

The Myth of ‘Just Being Seen’

If you’re exhausted from advice that says, “just get out there, be more visible!” this episode will give you a different lens. Ben is unapologetic in his belief that showing up for the sake of being seen is only one layer. He doesn’t advocate exposure without purpose or strategy; it’s about alignment, energetic connection, and rooting back into who _you_actually are, not who you think you should be online to please the algorithm, your competitors, or the “guru” of the week

Being visible, as we dissected on air, is easy; but being authentic and audacious (his favourite word) is a very different energy.

Who Are You If You’re Not Performing?

The question at the heart of today’s conversation: who are you behind the brand? Many founders, including Ben, drift away from their true selves, only to realise that the “surface reasons” clients come with, such as messaging, growth, and PR are usually cover stories for deeper work.

You can feel the difference when you show up because it’s expected, versus when you show up as yourself, with the audacity to be honest about the messy bits, your woo-woo side, or even your psychic intuition.

The Real Work: Reflection, Discomfort, And Reconnection

Here’s the uncomfortable truth: growth often means slowing down, getting quiet, and sitting in the “yuck” so you can hear what your body, mind, and inner team are really telling you. Sometimes that’s 16 months out of the game. Sometimes it’s refusing the challenge launch because, frankly, your gut says no.

True visibility starts with real self-knowing, knowing what lights you up, what makes you shrink, and what you simply will not do anymore.

Audacious Live & The Power of Community

Rather than another “shout loudly in a crowded room” event, Ben created Audacious Live: an experience for people ready to drop the masks, be witnessed as they are, and leave with a little more courage to be themselves in the world. Performative energy is swapped for actual human connection, laughter, and “micro shifts” that ripple outwards.

The strategy? Intimacy, joy, and spaces where you’re not just a LinkedIn post among thousands—here, you’re seen and held.

What This Means For You

If you’re still hustling for visibility but not getting the traction, or if you’re visible but not fulfilled, ask yourself:

• Am I showing up in spaces that actually light me up?
• What is my body/soul/team (however you connect) trying to communicate?
• Is my messaging a true reflection of me, or am I playing small because of old stories?
• Am I letting others’ “rules” dictate my actions?
• Do I need a strategy day…or just a day at the spa?

Strategic visibility is not about being everywhere. It’s about who you are where you are, and letting your energy do the work for you.

Take audacious action by slowing down and listening in. Build your business, your brand, and your reputation on a foundation of authenticity, resonance, and unapologetic self-ownership.

If you’re ready for more real talk on being visible, building community, and showing the world who you really are, find Ben on Instagram (@benfranklinofficial) and keep following ‘What Is Public Relations?’ for the conversations no one else is having.

Because you don’t need another “visibility tactic.” You need a reason—and the audacity—to be seen for real.

If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness.

In this episode, Laura Perkes brings back the kind of conversation that cuts through the noise, joined by business strategist, leadership expert and documentary trailblazer Kayleigh Greenacre. BUT, in true WIPR fashion, we’re not here to just talk business “hacks” or shiny photo shoots.

ICONIC LEADERSHIP: IT’S NOT (JUST) ABOUT SHOWING UP

“Iconic leaders” isn’t just a buzzword for Kayleigh. It’s about stepping into your zone of genius and owning your unique vision, values and presence, warts, slippers, self-doubt and all! The big secret? You don’t have to force the high-energy, ultra-polished persona. Kayleigh shares how her clients dig into their own stories, separately mapping chapters and episodes to find the authentic gold within.

AUTHENTICITY VS. CURATION: WHERE TO STRIKE THE BALANCE

It can feel exposing to share “the real you,” especially as a woman in business. Laura confesses she’s wrestled with this herself. Spoiler: you don’t need to spill every detail for the sake of “relatability,” nor must you over-edit yourself into something unrecognisable. Instead, Kayleigh recommends strategic selectivity, sharing stories that genuinely link to your personal mission and always with purpose.

Sometimes, those scrappy Instagram Story moments in your sweatpants do more for building authority than a hundred perfectly lit headshots.

BUILDING MOVEMENTS, NOT JUST BUSINESSES

Ever felt wild imposter syndrome at the mere thought of documenting your entrepreneurial journey, let alone starring in a documentary about it? Kayleigh walks us through the origin story of ‘Actually I Can’—the movement sparked by personal upheaval, self-belief and a commitment to showing her daughter what determined women can do. The lesson? Purpose, activated.

Relationships trump quick wins. The production of her film is a practical showcase of how maintaining genuine connections will open unexpected doors (and lead to premieres in Leicester Square).

WHERE TO START? SCRAP THE GIMMICKS, GO BACK TO BASICS

Overwhelmed? Kayleigh prescribes a radical return to roots: get crystal clear on your vision, values, beliefs and mission on paper, not just in your head. From there, draw up strategic pillars for your content and communication. Nobody needs another copycat; they need you.

STRATEGIC VISIBILITY: WHY HOW YOU SHOW UP MATTERS MORE THAN WHERE

Are you curating your feed so you’re not sucked into the drama vortex? Are you showing up in the places your clients actually hang out? Are you leveraging media to amplify your message? Visibility isn’t just about getting seen. It’s about being seen for the right thing by the right people and being remembered for it.

TO BE ICONIC, STOP TRYING TO BE EVERYTHING TO EVERYONE

• Find your “one thing.” The signature, the zone of genius, the niche famous, the iconic move.
• Share your story with purpose, not panic.
• Curate experiences and emotions, not just content.
• Guard your energy and your feed.
• Build relationships, not just revenue streams.

Visibility doesn’t guarantee success. Being known for who you are, what you stand for and the way you make others feel? That’s where the magic (and yes, the sales) really starts

Connect with Kayleigh Greenacre on Instagram @‌kayleighgreenacre.

Follow Laura Perkes @‌prwithperkes for ongoing real talk in the world of visibility, PR, and leadership.

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Ready to step into your own iconic era? It starts with you. It starts now.