When to make your first sales hire? cover art

When to make your first sales hire?

When to make your first sales hire?

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There's a lot going on with a first sales hire - When? Who? What to hire them for?

It's a question that Rob sees from a few angles, often taking the form of: "I can't sell my product but I think someone with sales experience can" or "My sales calls are showing promise but aren't closing and I think someone else would do a better job."

Rob's take: You need to understand your case study and the way that your startup is operating like a factory. When volume is running through and you become the bottleneck, that's the moment. Rob and RC dig into this concept and what it means for founders in this situation.

Links

  • Rob's Substack: The Physics of Startups
  • Sept 2026 PMF Camp: Information
  • AI Rob waitlist: https://robsnyder.org/ai-rob
  • Work with Rob 1:1: https://www.robsnyder.org
  • Get The Power of PULL: Amazon (https://amzn.to/48KC1yv), Barnes & Noble: (https://bit.ly/4dyMTSv)
  • Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/
  • Rob's Substack: https://thephysicsofstartups.substack.com/
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