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Who Invited Marketing?

Who Invited Marketing?

Written by: Priyanka
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About this listen

 I ask marketers all kinds of weird (but super useful) questions about marketing. Think of the biggest brands out there—now imagine learning straight from the people who market them. Whether you're just starting out or trying to keep up, this podcast has you covered. Join the community and grab all the wisdom you can (well, as much as a podcast can give). 🚀Priyanka Economics Marketing Marketing & Sales
Episodes
  • How to think like a PMM at Hubspot? | Xilian (Senior PMM at HubSpot)

    How to think like a PMM at Hubspot? | Xilian (Senior PMM at HubSpot)
    Nov 7 2025

    Get inside the minds of top PMMs from top companies. This week, we have Xilian from Hubspot. We talk about PMM wins, challenges and getting a job at Hubspot. Let's dive deeper.Connect with me here - https://www.linkedin.com/in/priyanka630/Connect with Xilian here - https://www.linkedin.com/in/xiliansansoucy/#marketing #ai #hubspot #pmm
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    28 mins
  • Can AI replace marketers? | Prof. Anand Jaiswal (IIM Ahmedabad)

    Can AI replace marketers? | Prof. Anand Jaiswal (IIM Ahmedabad)
    Nov 7 2025
    Prof. Anand Jaiswal is currently at IIM A teaching marketing. In this episode, we talk about AI, marketing basics, FAANG jobs and the future of marketing jobs. Find him on LinkedIn - https://www.linkedin.com/in/anand-kumar-jaiswal-535875165/#yt #ai #marketing #trending #mba
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    48 mins
  • How to Go From PMM to Senior PMM in b2b tech

    How to Go From PMM to Senior PMM in b2b tech
    Jun 5 2025

    How to go from junior to senior PMM? Get a coach who gets you. Meet Hattie - she went from being a corporate CMO to building London's most respected product marketing coaching business, and in this episode, she's sharing her entire playbook.

    This isn't just another "follow your passion" story, I promise you this.


    📌 What you'll learn✅ How to transition from corporate to coaching (and why she made the jump)

    ✅ The #1 challenge when building a PMM community from scratch

    ✅ Content strategy that works for both junior AND senior marketers

    ✅ Beating imposter syndrome as a product marketer


    ....

    or, use this to go where you want to:

    (00:00) Introduction

    (01:31) Hattie's Journey

    (05:11) Biggest challenge in building the community

    (12:06) Content for new vs senior PMMs

    (14:52) Being Reddit-famous

    (18:33) Imposter Syndrome in PMMs

    (26:05) How to go for senior PMM roles

    (28:05) Soft skills

    (29:52) Biggest win with clients

    (34:03) What does Hattie do?

    (38:56) Why offline networking works

    (42:25) Difference between UK and US PMMs

    (48:23) Building a LinkedIn portfolio

    (54:31) Frameworks don't work

    (58:07) End Notes

    Don’t forget to like, subscribe, and hit the bell icon to stay updated on more expert insights! Okay?


    Follow for more marketing tips:

    🔗 For inside scoop: https://www.linkedin.com/company/who-invited-marketing/

    📩 Connect with Hattie: https://www.linkedin.com/in/hattiethepmm/


    #podcast #hattiethepmm #trending #pmm #marketing #productmarketing

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    59 mins
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