Who Shapes The Trip

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Who Shapes The Trip

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In this episode of Experience This! Travel Show, we speak with Sara Margulis of Honeyfund and Stephen Thresh of Viator about where travel demand really begins.

Is it search? A life event? A gift registry? A marketplace? An AI recommendation?

We explore how travelers discover and fund experiences, how AI may reshape the booking journey, and what suppliers should understand about demand, discounts, loyalty, and the moments that actually inspire people to travel.

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