Why Google Analytics Isn't Tracking Your AI Traffic
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
Why Google Analytics Isn't Tracking Your AI Traffic
-
Narrated by:
-
Written by:
If your law firm's Google Analytics shows a spike in direct traffic but you can't figure out where it's coming from — AI might be the answer. Clients are telling firms "I found you on ChatGPT," but the data doesn't show it.
In this episode, we break down why Google Analytics can't properly track AI-referred traffic, why that traffic converts at nearly 9x the rate of regular organic visits, and four things you can do right now to start seeing the full picture.
Want to know where your firm stands? Get a free strategy call and website audit.
The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com
The Verdict on Marketing is brought to you by Trial Guides Digital Marketing. Visit us at marketing.trialguides.com
Follow us: LinkedIn | Instagram | Threads | Google Business Profile