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Why This Podcast

Why This Podcast

Written by: DraughtLab
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About this listen

 ”Why This” is a podcast where a couple of food scientists, Lindsay and Matt, learn why people love the things they love. In each episode, we break down a different product or cultural phenomenon, and much like we do in our day jobs running focus groups, we ask our guest about what makes our topic so lovable. The results are funny, interesting, and even inspiring. You might even find your own next passion. Episodes are brought to you by DraughtLab, who help food and beverage producers improve the taste and quality of their products with best-in-class sensory software, tools, and training. Run your next taste panel or reach out if you’re interested in becoming a better taster.Copyright 2023 All rights reserved. Art Cooking Food & Wine Science Social Sciences
Episodes
  • Jam Bands with a Lab Manager

    Jam Bands with a Lab Manager
    Feb 21 2024

    On a list of full-on sensory experiences, you would be mistaken if you didn’t include the jam band scene. We talk with Lab Manager and Sensory Scientist Sydney Zagger of Russian River Brewing about why the music and people keep her coming back.

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    14 mins
  • Super Bowl Sensory with the DraughtLab Team

    Super Bowl Sensory with the DraughtLab Team
    Feb 8 2024

    The Super Bowl is this weekend, so we’re breaking down this unique “holiday” and how it impacts our behaviors. From the plates we eat on, to the ads we’re served during the game, sensory plays a part in our experience.

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    16 mins
  • Holiday Movies with a Coworker

    Holiday Movies with a Coworker
    Dec 11 2023

    With 40 NEW holiday movies being released every year, it's likely that a formula exists to make them successful. To figure it out, we had our coworker Brooke dive-in and watch holiday movies to identify the key characteristics. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter
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    16 mins
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