On a list of full-on sensory experiences, you would be mistaken if you didn’t include the jam band scene. We talk with Lab Manager and Sensory Scientist Sydney Zagger of Russian River Brewing about why the music and people keep her coming back.

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The Super Bowl is this weekend, so we’re breaking down this unique “holiday” and how it impacts our behaviors. From the plates we eat on, to the ads we’re served during the game, sensory plays a part in our experience.

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With 40 NEW holiday movies being released every year, it's likely that a formula exists to make them successful. To figure it out, we had our coworker Brooke dive-in and watch holiday movies to identify the key characteristics. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter

Improv performers rely on their creativity, quick thinking, and collaboration to do live theatre with no script. We catch up with Senior Director Brooke Bell to learn how those skills help in other areas of life. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter

Amaro means "bitter" in Italian, but it hardly tells the story of the wide range of flavors and styles in this category of liqueurs. We talk with amaro enthusiast and co-owner of Burial Beer's Tim Gormley about what makes this drink so interesting. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter

It's almost Halloween, so it's a perfect time to run a test and determine what is the least favorite treat for both adults and kids. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter

Most fast food chains have secret menu items available if you know what to order. We sent our coworker Brooke to try and get her hands on these mystery foods to see what the hype is all about. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter

The end products may be tiny, but the amount of care and attention to detail are huge. We talk with Tiny Food competition winner Kaitlyn Peot about how it all works and why Tiny Food has such a loyal following. SUBSCRIBE to our newsletter: https://www.draughtlab.com/newsletter