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Why You Hate Sales

Why You Hate Sales

Written by: Justine Beauregard
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About this listen

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.Justine Beauregard Economics Leadership Management & Leadership
Episodes
  • This One Question Has The Power To 10x Your Sales | Episode 27
    Jan 20 2026

    What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could?

    On this episode of Why You Hate Sales, I’m breaking down the single sales question that consistently leads to a yes.

    Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context.

    Once you understand why this question works and how to use it without rushing, rescuing, or filling the silence, selling gets so much easier.

    Here’s what you’ll learn:

    • The exact question I ask to get yes's consistently
    • Why so many sales questions accidentally kill sales
    • How to stop over-explaining (+ unselling) on sales calls

    If you wan to know how one well-placed question can do all the heavy lifting, so selling feels easier, this episode is for you.

    Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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    9 mins
  • How Much Research Should I Do Before Sales Calls? | Episode 26
    Jan 13 2026

    Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak?

    On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly.

    Here’s what you’ll learn:

    • The real reason you over-research or underprepare for sales calls
    • How preparation affects your close rate (and sales performance)
    • 3 questions that lead to better conversations + faster decisions

    Get ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep.

    This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room.

    Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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    11 mins
  • The 4 Sales Archetypes & How To Know Which Fits You Best | Episode 25
    Jan 6 2026

    Ever wonder why selling feels effortless for some people and exhausting for you, even when you’re doing everything right?

    After nearly 20 years of teaching sales, I’ve noticed a pattern of people hating sales simply because they’re trying to sell like someone they’re not.

    On this episode of Why You Hate Sales, you’ll learn:

    • The 4 Sales Archetypes I see show up in every successful salesperson
    • How each archetype naturally builds trust and closes deals
    • How to spot your dominant type and use it in your favor

    If you’ve ever felt like selling requires you to be more confident, structured, outgoing, or “polished” than you actually are, your whole world is about to change.

    This episode will show you how to stop forcing it and start selling in a way that feels natural, aligned, and powerful…without becoming someone else.

    Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    Show More Show Less
    12 mins
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