Why Your Marketing Data Is Lying To You

Failed to add items

Sorry, we are unable to add the item because your shopping basket is already at capacity.

Add to cart failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

Why Your Marketing Data Is Lying To You

Listen for free

View show details

Most marketers are still optimizing for last-click attribution in a world where the customer journey is fragmented across dozens of touchpoints. In this episode, Lucas and Luna dissect why that outdated model systematically under-credits brand-building channels like video ads and public relations while over-awarding direct response tactics. They use a concrete case study from a mid-sized consumer goods company to show how shifting just ten percent of budget away from last-click toward a time-decay model revealed hidden growth opportunities. If you are measuring success only by what happened immediately before a purchase, you are likely killing your long-term revenue engine without knowing it. #MarketingAnalytics #AttributionModeling #CustomerJourney #DigitalMarketing #DataStrategy #ROIMeasurement #BrandBuilding #LastClickFallacy #MediaMix #GrowthMarketing #ConsumerBehavior #MarketingTech #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingOps #PerformanceMarketing #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo

No reviews yet