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Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional visibility. These short episodes work together as one powerful conversation designed to help you simplify how you show up, without losing momentum or impact.

You’ll learn how to gain brand clarity, choose a marketing strategy that actually fits your life, and build visibility in a way that feels sustainable and aligned. Whether you’ve been trying to do all the things or you’re craving more ease and direction in your marketing, this series gives you permission to do less, on purpose, and see better results because of it.

Three Key Marketing Topics Discussed:

1. Brand Clarity Before Tactics:
Before choosing platforms or creating content, Beverly walks you through how to reconnect with your message, voice, and purpose so your marketing feels clear and grounded.

2. One Platform, One Clear Strategy:
Learn how to choose a primary platform to focus on for the next 90 days, so you can stop spinning, build momentum, and show up consistently without overwhelm.

3. Focused Visibility That Builds Authority:
Discover how simplified, intentional visibility creates trust, recognition, and client attraction faster than trying to be everywhere at once.

Check out more of our Client Success Stories here!

Dare to be Wickedly Branded

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

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Thank you for following along with us on this journey! Please enjoy season 7 of the Wickedly Branded Podcast.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In the Season 6 finale of The Wickedly Branded Marketing Podcast, Beverly Cornell brings everything together with a simple, powerful 90-day brand activation plan. You’ll learn how to refresh your messaging, update your visuals, and integrate your branding across every touchpoint, without the overwhelm. Whether your brand needs a little tune-up or a full transformation, this episode gives you the roadmap to show up with confidence, consistency, and clarity. Because your brand deserves to be seen, remembered, and celebrated.

Three Key Marketing Topics Discussed:

1. The Power of Words First: Before you redesign anything, start with your messaging. Audit your copy, your bios, and your captions to ensure they reflect who you are today.

2. Visual Refresh Made Simple: From brand photos to Canva templates, Beverly shares how to upgrade your look without overcomplicating the process.

3. Integration and Consistency: Apply your new branding across every touchpoint, to build recognition and confidence that attracts your ideal clients.

Check out more of our Client Success Stories here!

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this deeply moving episode, Tanya Targett shares how losing everything in a natural disaster reshaped her life, her voice, and her mission, and how storytelling became the bridge that helped her rebuild, reconnect, and create real impact.

We talk brand clarity, authentic visibility, emotional connection, video confidence, and why showing up imperfectly on camera can be the very thing that attracts the right clients, opportunities, and media attention.

If you have ever hesitated to press record, felt disconnected from your message, or worried that your story was not “ready” or “polished enough,” this conversation will remind you that your voice is not just content, it is a lifeline. And someone is waiting to hear it.

Three Key Marketing Topics Discussed:

1. Storytelling as Brand Clarity and Connection
   Tanya explains why it is not facts that move people, but emotion, and how sharing healed, honest stories creates trust, alignment, and lasting brand resonance.
2. Authentic Video Visibility Without Perfection
   We unpack why polished is not required to be professional, how real connection outperforms flawless execution, and how to show up on video in a way that feels human, not performative.
3. Visibility as Service, Not Self-Promotion
   Tanya reframes fear of visibility by shifting the focus from “How do I look?” to “Who needs this message?” and explains how that mindset unlocks confidence, courage, and consistency.

Follow Tanya:

Tanya | LinkedIn

Tanya | Instagram

Tanya | TikTok

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this grounded and empowering episode, Sue Schuster, business coach and partnership lead at BizFi, shares how she went from building and selling a thriving swim school to helping entrepreneurs unlock funding, protect their personal credit, and grow businesses that actually let them sleep at night.

We talk business credit, financial confidence, values-led growth, relationship-driven visibility, and why clarity, not hustle or fear, has been the real catalyst behind Sue’s success. From navigating lonely leadership moments to redefining what smart funding really looks like, this conversation reframes money as a tool for freedom, not stress.

Three Key Marketing Topics Discussed:

Clarity That Builds Financial Confidence: Sue explains how understanding business credit and funding options gives entrepreneurs clarity, reduces fear, and creates room to make aligned growth decisions.

Relationship-Driven Visibility Over Hard Selling: We explore why networking, connection, and service-first conversations have been Sue’s most effective marketing strategy and how showing up human builds trust faster than pressure ever could.

Systems, Support, and Sustainable Growth: From partnerships to smart funding strategies, Sue shares how putting the right systems and support in place allows entrepreneurs to scale responsibly without burnout or sleepless nights.

Follow Sue:

Sue | LinkedIn
BizFi.IO | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this grounded and inspiring episode, Katherine Lacefield, founder of Just Be Cause Consulting, shares how she went from burnout in the nonprofit sector to building a purpose-driven consulting business rooted in clarity, confidence, and connection.

We talk brand clarity, sustainable visibility, systems that create headspace, values-led marketing, and why relationships, not hustle, have been the real growth engine behind her success.

If you’ve ever felt like an accidental entrepreneur, questioned your authority, struggled with imposter syndrome, or felt overwhelmed by marketing that doesn’t feel like you, this conversation will remind you that clarity is created through action, not perfection, and that you’re more ready than you think.

Three Key Marketing Topics Discussed:

1. Brand Clarity Through Experience, Not Perfection
   Katherine shares how clarity came after she started, not before, and why testing, conversations, and real-world feedback shaped a brand that finally felt aligned.
2. Visibility That Feels Sustainable and Human
   We explore how consistency, repurposing, and simple systems made it easier for Katherine to show up confidently without burning out or overcomplicating content.
3. Systems, Support, and Confidence as Growth Catalysts
   From hiring branding support to using templates and automations, Katherine explains how simplifying marketing created the headspace needed to grow her business and her confidence at the same time.

Follow Katherine:

Katherine | LinkedIn
Just Be Cause | Instagram
Just Be Cause | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this powerful episode, Marianne shares how she climbed out of financial struggle, discovered her mission to “make good people crazy wealthy,” and built her framework for magnetic public speaking that converts without feeling salesy.
We talk clarity, confidence, monetizing your message, building authority, and why speaking, from stages to podcasts, remains one of the fastest ways to grow your business.

If you’ve ever feared visibility, questioned your voice, or struggled to turn your brilliance into bookings, this conversation will reignite your courage and give you practical steps to step boldly onto your next stage, physical or digital.

Three Key Marketing Topics Discussed:

1. Audience-Centered Speaking & Authentic Visibility: Marianne explains how focusing on the audience, not yourself, removes stage fright and creates deeper connection.

2. Monetizing Your Message Beyond the Speaker Fee: She breaks down the two revenue streams of speaking, fees and backend offers, and why relying only on the fee leaves 60% of revenue on the table.

3. Brand Activation Through Personal Story & Repetition: Marianne shares how clarity evolves through repetition, repurposing, and practice, including why messy first drafts, imperfect early podcasts, and continued refinement lead to powerful brand alignment.

Follow Marianne:
Marianne | LinkedIn
Marianne Hickman | Instagram
Marianne Hickman | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz

Send us a text

Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In Part 2 of this powerful conversation with TEDx coach and copywriter Cathlyn Melvin, we explore what it really takes to build a brand that supports your energy, clarifies your message, and amplifies your impact. From releasing old patterns of overworking to structuring a business that honors neurodivergent needs, Cathlyn shares the real-life systems, boundaries, and mindset shifts that create sustainable visibility.

Three Key Marketing Topics Discussed:

1. Building a Business That Works With Your Brain, Not Against It: This conversation highlights why clarity and energy-conscious systems are essential for long-term marketing consistency.

2. Creating a Power Idea That Simplifies All Your Marketing: We explore how a single core idea becomes the root of all messaging, from content pillars to blog posts to email sequences.

3. Visibility, Courage, and Showing Up When It Feels Scary: Cathlyn opens up about the emotional side of visibility, from creating a separate Facebook account early on to navigating the discomfort of sharing personally with people you actually know.

Follow Cathlyn:
Cathlyn | LinkedIn
RightCat Creative | Instagram
RightCat Creative | Website

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz