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Wild Culture

Wild Culture

Written by: Oceanic Strategies
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Welcome to Wild Culture, the podcast that explores consumer culture and the powerful influence of business strategy. Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist—this show shares insight you won’t find in a textbook. Drawing on her experience specialising in brand growth and consumer insight for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them. #WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #EntrepreneurshipOceanic Strategies Economics
Episodes
  • Broken Loyalty: When Brands Discontinue the Products We Love.
    Jun 7 2026

    Discontinuing a product line does more than change inventory. It causes consumers pain and forces them into a scarcity mindset, triggers psychological loss aversion, and tells them: “We don’t care about you”.

    Today, we are talking broken trust, brand loyalty, and the rise of underground subcultures trading "dead" products: This is the fallout of killing a hero product.

    In this episode:

    • The psychological pain of discontinued products.
    • The brand behaviours that clash with consumer values.
    • Innovation vs. Improvement: Why CEOs prefer easy product development.
    • How to discontinue products without losing customers.
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    18 mins
  • Hustle Culture, Modern Slavery, and Brand Identity
    May 31 2026

    What is keeping CEOs up at night? It’s the often invisible, quiet presence of modern slavery hiding deep within global supply chains. If you are building a brand or want to be a more conscious consumer, this is a heavy but necessary conversation about the true cost of the things we buy and sell.

    By drawing a clear line between the workplace exploitation we see on social media and the devastating loss of human rights, this episode challenges us to check our ethical compass.

    In this episode:

    • The Line Between Hustle Culture and Modern Slavery.

    • A firsthand look behind the scenes of a luxury-fronted manufacturing plant.

    • Why forced labor hides deep within the supply chains of both cheap products and premium goods.

    • How new legal frameworks and robotics offer a path toward eliminating sweatshop labor for good.

    Resources:

    • Modern Slavery in Australia | What is modern slavery?

    • Fair Work Commission | Australia's national workplace relations tribunal

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    26 mins
  • What Consumers Need Now: Brave, Non-Linear, and Innovative Thinkers.
    May 27 2026

    True innovation doesn't come from playing it safe. It comes from divergence. Yet, modern hiring culture is systematically screening out the exact brains required to solve our biggest problems.

    In this episode of Wild Culture, Tanyika shares the profound epiphany that made her realise this should have been the very first episode of the podcast. Moving between personal story and consumer science, she breaks down why taking a non-linear path is actually a professional superpower.

    In this episode:

    • The hiring decision that actively fights against innovation.

    • How varied life experiences build the deep empathy needed to understand modern consumers.

    • The grit it takes to reinvent yourself and your career to become the trailblazer consumers need.

    Mentioned in this episode:

    Kim Wensel: Website | Podcast

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    18 mins
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