Discontinuing a product line does more than change inventory. It causes consumers pain and forces them into a scarcity mindset, triggers psychological loss aversion, and tells them: “We don’t care about you”.

Today, we are talking broken trust, brand loyalty, and the rise of underground subcultures trading "dead" products: This is the fallout of killing a hero product.

In this episode:

• The psychological pain of discontinued products.
• The brand behaviours that clash with consumer values.
• Innovation vs. Improvement: Why CEOs prefer easy product development.
• How to discontinue products without losing customers.

What is keeping CEOs up at night? It’s the often invisible, quiet presence of modern slavery hiding deep within global supply chains. If you are building a brand or want to be a more conscious consumer, this is a heavy but necessary conversation about the true cost of the things we buy and sell.

By drawing a clear line between the workplace exploitation we see on social media and the devastating loss of human rights, this episode challenges us to check our ethical compass.

In this episode:

• The Line Between Hustle Culture and Modern Slavery.

• A firsthand look behind the scenes of a luxury-fronted manufacturing plant.

• Why forced labor hides deep within the supply chains of both cheap products and premium goods.

• How new legal frameworks and robotics offer a path toward eliminating sweatshop labor for good.

Resources:

• Modern Slavery in Australia | What is modern slavery?

• Fair Work Commission | Australia's national workplace relations tribunal

True innovation doesn't come from playing it safe. It comes from divergence. Yet, modern hiring culture is systematically screening out the exact brains required to solve our biggest problems.

In this episode of Wild Culture, Tanyika shares the profound epiphany that made her realise this should have been the very first episode of the podcast. Moving between personal story and consumer science, she breaks down why taking a non-linear path is actually a professional superpower.

In this episode:

• The hiring decision that actively fights against innovation.

• How varied life experiences build the deep empathy needed to understand modern consumers.

• The grit it takes to reinvent yourself and your career to become the trailblazer consumers need.

Mentioned in this episode:

Kim Wensel: Website | Podcast

Your best customers are often invisible—they’re watching, but they aren't 'liking' your posts.

In 2026, the digital landscape has never been noisier. Most entrepreneurs are stuck in a post-and-pray cycle, pumping out content for likes while their bank balances remain stagnant. But if your product isn't content creation, why are you acting like a full-time creator?

In this episode of Wild Culture, I draw on my experience as a growth strategist to break down why the current algorithm is designed for the platform, not your profit. We explore the 4 Laws of Growth from my new book, The Experience-Suite, and why you need to stop chasing engagement to start scaling.

In this episode:

• The psychological reason customers avoid liking your posts.

• The BS Detector: Why over-promising is killing your scale.

• The 4 l Laws of Growth you won't find in a business textbook.

• How to reclaim your time and focus on the only metrics that matter: traffic and sales.

  
  

Mentioned in this episode:

• ⁠The Experience-Suite⁠ by Tanyika Fraser – Available on Amazon and ⁠www.oceanicstrategies.com.au

“People don’t buy strategies. They buy experiences.”

The world is in a pickle, and most leaders are trying to outsource their way out of it with expensive consultants and AI prompts. In this episode, Tanyika explains why the most effective strategic tool we have—Journey Mapping—is the one most leaders are too arrogant to use. While most leaders dismiss journey mapping as a customer experience exercise, it’s actually an honest look into the unseeable factors that make or break your business.

Inside this episode:

• The Fantasy Bubble: Why high-status strategies fail the moment they hit reality.

• Logistics of Truth: Why you need a physical room, catering, and zero egos.

• The Three Perspectives: Balancing the Customer, the User, and the Employee.

• The Loyalty Loop: Why how you treat people after the sale is where the real profit is made.

Most market research is rubbish. Brands are obsessed with it, yet they’ve never been further away from understanding their customers.

In this episode of Wild Culture, we’re stripping away the corporate fluff to look at why your inbox is flooded with "everything but the kitchen sink" surveys, and why they are actually destroying the value you’re trying to build.

I’m breaking down the three types of research every leader needs to know, and more importantly, the three no-go zones that trigger a negativity response in your consumers and employees. If you want to move from "Did we get away with it?" to "Show us the money", you need to change how you study the people who keep your business alive.

In this episode, we cover:

• CUEs vs. BPDs: Why assets can’t feel, but people do.
• The Amygdala Trigger: How bloated surveys turn your customers against you.
• The 3 Research Buckets: Clarification, Ego-Checks, and Foresight.
• Why Benchmarking is the Enemy of Innovation.

Mentioned in this episode:

• The Experience-Suite by Tanyika Fraser – Available on Amazon and www.oceanicstrategies.com.au