I am proud when I say I was born in Inglewood, California. So were Li and Leslie Jones. When I was 5 or 6 years old, my father would take me to work as I sat and stamped brochures with the name Van Ness Pharmacy. Then the perscription driver would take me to Daniel Freeman Elementary School. I say that with all the reverence in the world for the process; I learned work ethic.

When I heard that there was a wine bar that primarily served wines from black owned wineries and was catgering to a fnew crowd of black wine enthusiasts and in Inglewood, I had to hear more. And Li and Leslie Jones did not disappoint.

You might think Leslie Jones and Li Jones would never have dreamed of running a wine bar while growing up in a home where wine was rarely poured and celebrations leaned more toward lemonade stands than stemware. Yet, as you'll discover, their journey from Inglewood siblings to the founders of 1010 Wine Bar unfolds with the same element of surprise and serendipity as finding Dave Matthews playing at your neighborhood venue. This episode is more than a family origin story; it's a lens into a changing city, and a window into Los Angeles' emerging Black wine culture.

Listeners will hear how sports stadiums, civic transformations, and a thirst for approachable wine knowledge all collide at the stylish threshold of 1010. You'll come away knowing exactly why wine, of all beverages, holds the unique power to spark conversation, bridge generations, and build a fiercely loyal community—whether your knowledge begins at the supermarket or the cellar. You'll learn how Leslie Jones and Li Jones built an environment where no question is too small, and why so many first-timers are astounded to discover the depth and breadth of Black winemakers.

You'll understand how the sisters balance the razor-thin margins and bureaucratic surprises of hospitality with a relentless desire to break down wine's aristocratic "gatekeeping" and make every guest's experience memorable—right down to a spontaneous R&B bingo night. And you'll leave with a sense of how celebrity labels, community partnerships, and a devotion to education are transforming not just 1010, but the image of wine enjoyment for a new generation. By the end, you'll have a taste for resilience and creativity that you won't soon forget—proof that in Inglewood, the future of wine is uncorked one conversation at a time.

In this episode, you will learn:

• The surprising ways wine dismantles social barriers and builds community in unlikely places.

• How Leslie Jones and Li Jones nurture a culture of approachability and discovery—especially for new wine drinkers.

• Why the explosion of Black winemakers is changing the face of wine in America—and how 1010 Wine Bar is at the forefront of that movement.

Full YouTube: https://youtu.be/Crm2yth3jMk

I watch social daily. I guess we all have to. Besides the interaction with peers, it keeps you aware of what people are thinking and doing. Once you get past the chaf and get to the honest opinions and outlooks, you get folks like Molly Bossardt.

I reached out to her to get a glimpse of what she is thinking and doing in our trade. Have a listen.

Molly Bassard proves that you don't have to be born in Napa or Bordeaux to turn the wine world on its digital head. When she launched Bread and Butter in the thick of 2020, Molly saw what many in the wine trade still missed: wineries remain rooted in old soil, even as marketing spins ever faster into the future. By tuning in, you'll quickly learn how Molly peeled back the layers of an industry famous for its dusty traditions and discovered a staggering lack of digital innovation, especially among smaller and mid-sized wineries. She exposes why so many vintners are hesitant—even averse—to marketing, and why most farmers don't realize that great wine is only half the job. Molly demystifies what a modern marketing strategy really looks like, from omnipresent email campaigns to the power of influencers, and explains why hiring "my niece who's good at Instagram" isn't enough. You'll get a candid lens into the digital uphill climbs wineries face, why foot traffic still matters in a world obsessed with e-commerce, and how to nurture a genuine community rather than chase short-term trends. Molly also uncorks the realities and limitations of AI in creativity-driven industries, dashing the fantasy that robots can replace passionate marketers. Perhaps most intriguingly, you'll discover what true innovation means when it comes to wine—hint: it has less to do with trendy packaging, and more to do with reimagining sustainability, experience, and storytelling. By episode's end, you'll know why good marketing can't be handed off to just any agency, and you'll see how the future of wine lies not in resisting change, but in embracing creative risk. Expect to come away with an insider's map to the new digital terroir, one meaningful strategy at a time.

Relentless in her pursuits would be an understatement because Kerrin Laz is a force of nature.

Kerrin is the type of person the wine trade needs...now. She is chock full of energy, a plethora of ideas, and a cavalcade of pathways to get there. She will be on the show again; there were too many subjects we never discussed.

Sitting down with Kerrin Laz was like flipping open a well-loved journal and discovering a handful of stories you'd forgotten you needed to hear. There's a warmth to the East Coast energy she carries with her, this tenacity blended with familiarity—sort of like sipping an old-vine Zinfandel that carries the sun of California but has the grit of Long Island soil.

Right out of the gate, Karen Laz reminded me of those early, stumbling steps we all take in our careers. She grew up in New York, knew Dean & DeLuca as an iconic place—couldn't resist popping in for a cup of coffee, even though her resume, as she freely admits, "had, like, nothing on it" 00:06. When asked if she preferred food or wine, she just sort of shrugged and said, "Wine, I guess." That honest uncertainty? I find that refreshing. Most people will fabricate a grand narrative about their calling, but Karen Laz is humble enough to admit a little serendipity goes a long way.

But don't let that humility fool you. Ten years leading her own wine collection, a knack for knowing what guests want before they do, and the rare ability to forge real partnerships with wineries—she's seriously dialed in. I marveled when she described how growing up on Long Island, she watched potato fields transform into vineyards. The region's rise in agro-tourism stuck with me—how people from the city pour into the North Fork and don't think twice about whether the wines are international gold medalists. "It brings excitement," she told me 06:14, "it gets people interested." Sometimes, wine is about adventure—stomping out to a farmstand, finding a bright Merlot, or realizing, incredulously, that some Long Island wineries still only ship within New York 03:46.

One thing I picked up fast: Karen Laz is obsessed with the guest experience. She's made it her mission to create truly tailored wine tastings—her team asks questions, customizes lineups, brings in wines that excite her personally, not just what's expected. She has that gift for bringing nervous new tasters right into the fold, making them feel like collectors before they've even bought a bottle 09:01. As someone who's spent decades trying to match people with the right glass, I recognize how rare that skill is.

Of course, we dove deep into wine business nitty-gritty as only two veterans can: the hotel rates in Napa these days, how the pandemic shifted staff and guest expectations, and the ever-higher bar for making the DTC wine game work. We commiserated about the "innovation" that nobody wants—wine in pouches, anyone?—and agreed that the future of our trade lies in experience, not just packaging 25:03.

But the heart of our conversation came when Karen Laz opened up about her philanthropic work—her mother's Alzheimer's journey and the creation of Inspire Napa Valley 42:57. Her passion for making a difference was palpable. She's raised over $9 million, funneling funds directly into research and care, not just awareness. This is what happens when someone, out of necessity and love, channels their professional success into something bigger than profit.

In the end, it all circles back—relationships, authenticity, and a willingness to roll up your sleeves for guests, friends, and causes that matter. That's what the wine business should be, and Karen Laz is living proof. Sitting with her, I was reminded that sometimes the best bottles are poured at a table where the stories matter as much as the juice in the glass.

https://youtu.be/c8cKLJSU2M8