Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results can be challenging. Anne Hawkins of Lasso joins us to break down how retailers can build influencer partnerships that actually work.

WESA Retail Roundup October 15, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Anne Hawkins of Lasso
• Presented By: Western English Sales Association

What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: - Adam Trenk, CEO, Genuine Billy Cook Saddles | Instagram

Aiken Saddlery owner Amy Hebert joins Glenn on the WESA Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping into the world of e-commerce. Amy talks about the history and growth of Aiken Saddlery, how 70% of their business is feed, hay, and shavings, and why launching an online store—focused first on smaller, easier-to-ship items and in-store pickup—is the next logical step amid Aiken’s booming horse community. She also discusses the challenges of shipping, competition with big online retailers, and integrating loyalty programs as they bring a very local, service-driven business into the digital age.

WESA Retail Roundup August 13, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Amy Hebert of Aiken Saddlery in beautiful Aiken, SC.
• Presented By: Western English Sales Association