From a single family store to a multi-location retail powerhouse, Nathan shares how Wei’s Western Wear blends tradition with modern marketing. We dive into trade shows, social media strategy, and bold ideas shaping the future of western retail.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Nathan Mah - Website

This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in...

WESA Retail Roundup April 16, 2026:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Taylor Douglas, CEO of Happy Horses | Facebook | Instagram | YouTube
• Presented By: Western English Sales Association

Time Stamps:

• 01:37 - Introducing guest Taylor and mental health focus
• 02:03 - Taylor’s horse-industry background
• 03:34 - What Happy Horses is
• 04:11 - Products: minerals, Himalayan salt, subscription box
• 05:23 - Western/cowboy culture & mental health stigma
• 08:01 - Retail stress, burnout, and overwork
• 09:14 - Therapy, inner child work, redefining workload
• 11:45 - Procrastination and “eat the frog” strategy
• 13:36 - Hiring help and getting accounting off your plate
• 15:42 - Employees, empathy, and abundance mindset
• 21:29 - Using AI and contractors for marketing/e‑commerce
• 26:35 - Accessing mental health care, meds, ADHD diagnosis

From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook.

Episode Links

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Jodi Hendrickson | Fringe Scarves | Facebook | Instagram YouTube