In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.

Time Stamps:

00:00 — Introduction: Why sustainable book marketing matters

01:00 — Burnout and overwhelm in book marketing

02:20 — Launch energy vs. long-term marketing energy

03:30 — Why business owners market books differently than traditional authors

04:45 — Experimentation and data in book marketing

05:40 — Active vs. passive marketing explained

06:45 — Practical day-to-day marketing approaches

07:15 — Simple visibility tactics that work quietly

08:15 — Quarterly promotion pushes and marketing cycles

09:30 — Building a sustainable long-term marketing plan

Keywords:

sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books

Write Publish Market Episode 143: Think Beyond the Book Launch

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing

In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.

Time Stamps:

00:00 – Introduction to Part 2 of the Business-First Book Series

01:10 – Why direct selling matters more than ever

02:15 – The limits of retail outlets and Amazon fatigue

03:45 – Why traditional book marketing advice doesn't work for business owners

05:10 – The real purpose of a business book

06:30 – Why royalties are not the primary goal

07:40 – Relationship-building vs. transactional sales

09:00 – The importance of owning customer data

10:20 – "Do the Math" – how direct sales multiply ROI

12:45 – Upsells, downsells, tripwires, and order bumps

14:20 – Example: pairing a book with a workbook or masterclass

16:30 – Using experimentation to refine your strategy

18:10 – Episode recommendations and resources

19:00 – Book Planning Intensive and final thoughts

Keywords:

direct book sales, book marketing for business owners, selling books directly, Amazon fatigue, third-party booksellers, book royalties, author revenue, book sales strategy, sales multipliers, upsells and downsells, order bumps, tripwires, book bundles, customer data, business ecosystem, author marketing, publishing strategy, self-publishing marketing, book ROI, tangible ROI, intangible ROI, book funnels, relationship-based marketing, business-first books, entrepreneur authors, book promotion

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Episode 207: Self-Publishing: A Business-First Approach for Business Owners

Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book

Episode 200: Direct Sales Are the Future of Book Marketing

Episode 170: Sales Multipliers + Your BVook

Book Planning Intensive: jodibrandoneditorial.com/services

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1wlm9UPHknZOjtrSg843DMi4a0kfS0DCY4WIArG4px_w/edit?usp=sharing

In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.

Time Stamps:

00:00 – Welcome and episode overview

01:05 – Making the mindset shift: self-publishing as Plan A

02:10 – Why the "traditional publishing or bust" mindset persists

03:30 – The importance of foundational book planning

04:45 – How publishing paths have evolved

06:00 – Why traditional publishing isn't author-centric

07:30 – Control: the biggest advantage of self-publishing

09:10 – Timeline, pricing, royalties, and messaging control

11:30 – Why retail placement may not serve your goals

13:00 – Fitting your book into your business ecosystem

15:10 – Self-publishing as a strategic business decision

16:30 – The book's role in revenue and client journey

18:20 – Overview of hybrid publishing as an option

19:30 – Preview of Part 2 of the Business-First Book Series

Keywords:

self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Episode 171: Self-Publishing as a Choose-Your-Own-Adventure

Episode 150: Understanding Hybrid Publishing

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE/edit?usp=sharing

In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.

Time Stamps:

00:00 – Introduction

00:55 – Why business owners overthink their book projects

02:05 – Acknowledging the many moving pieces

03:10 – Why a vague "book time" block doesn't work

04:15 – A personal story: discovering the power of a more specific plan

06:00 – Understanding your writing capacity and time tracking

07:30 – How writing, publishing, and marketing all fit into your plan

09:00 – Foundational book building blocks: who, what, and why

11:35 – Deep dive vs. overview structure—how to choose

13:00 – Repurposing content without guilt

15:00 – Using a Book Brain Dump to reduce overwhelm

17:10 – Why you won't (and shouldn't) know everything about publishing

18:15 – Final encouragement for moving from idea → manuscript → asset

Keywords:

book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity

Resources Mentioned:

Book Brain Dump Exercise: https://bit.ly/bookbraindump

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing

In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn't) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen.

Time Stamps:

00:00 – Welcome and introduction

00:55 – Why copyright registration matters more than ever

02:05 – Automatic copyright vs. registered copyright: what's the difference?

03:15 – The Anthropic/Claude AI scraping case and what authors learned

06:00 – Why some authors received settlements and others didn't

07:20 – Why registration is a powerful "insurance policy"

08:30 – Human-generated content and what can be copyrighted

09:45 – The $35 decision that protects your IP

10:30 – What to do if your work is pirated or used without permission

12:15 – DMCA takedown notices and how they work

13:45 – Legal disclaimers (Jodi is not a lawyer!)

15:00 – Final encouragement: protect your work, protect your business

Keywords:

copyright registration, book piracy, DMCA takedown, Claude AI case, author rights, book protection, intellectual property for authors, US Copyright Office, AI and copyright, publishing law, business owner authors, book copyright basics, protecting your book, legal steps for authors, copyright infringement

Resources Mentioned:

U.S. Copyright Office: https://copyright.gov/

Anthropic/Claude AI lawsuit coverage: https://www.anthropic.com/

DMCA (Digital Millennium Copyright Act): https://www.copyright.gov/dmca/

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TwagY7clIYTeqeEWZA13BMhiNZQYJ0kc_iutoSgyfpY/edit?usp=sharing

In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new "Do the Math" sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.

Time Stamps:

00:00 – Introduction and context for today's topic

01:00 – Revisiting the "intangible ROI" concept

02:00 – Introducing the "Do the Math" feature in Write.Publish.Market.

03:15 – Book launch reflections and why bestseller status isn't the goal for business owners

05:00 – Key takeaways from the 2024 Business Book ROI Report

07:30 – Example 1: Book + Webinar or Masterclass upsells

10:00 – Example 2: Book leading to coaching and consulting offers

12:30 – Example 3: Comparing direct sales vs. third-party platforms

15:00 – Stacking offers: upsells, tripwires, and mini courses

18:00 – The power of pairing tangible ROI with intangible outcomes

20:00 – Final thoughts: "Do the math" for your book's business impact

Keywords:

book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams

Resources Mentioned:

A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https://authorroi.com/

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA/edit?usp=sharing

In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.

Time Stamps:

00:00 – Introduction and setting the stage for 2026

01:20 – Why planning ahead matters for big projects like a book

02:30 – Tip 1: Plan for the long term and clarify your book's role in your business ecosystem

06:15 – Tip 2: Prepare well and make space on your calendar

10:45 – Tip 3: Brain dump your content library to jumpstart writing

14:00 – Recap of three tips and encouragement to start preparing now

15:30 – Book brain dump resource and repurposing masterclass

17:00 – Closing remarks

Keywords:

book planning, book writing strategy, book marketing, publishing plan, author strategy, vision board goals, business book, content repurposing, project planning, writing schedule, publishing timeline, book ecosystem, time management for authors, 2026 planning, book launch prep

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Book Brain Dump Exercise: https://bit.ly/bookbraindump

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TCCZa4ienHiubvHL5mkUKMwGWODHQAKZ289EXvOQkQ8/edit?usp=sharing

In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books.

Time Stamps:

00:00 – Introduction and launch day excitement

01:15 – Why book marketing is a long game

03:10 – Production phase: from Word doc to real book

06:20 – Assembling the book team and cover design decisions

09:45 – Launch planning: email sequences, tech prep, and strategy

12:00 – Updating the book content and structure for a new edition

16:30 – Using the book as a business asset and funnel

19:00 – Final reflections, key takeaways, and launch invitation

Keywords:

book launch, book marketing, behind the scenes, book production, copy editing, typesetting, cover design, book team, publishing strategy, self-publishing, hybrid publishing, author platform, book funnel, book promotion, book update, marketing strategy

Resources Mentioned:

Write.Publish.Market., 3rd Edition: www.jodibrandoneditorial.com/book

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1xd0QusQZh1Nrox6i0-NBhRyfITKwFmMwtNjPv2GkYt0/edit?usp=sharing