There are a lot of people online right now who are SALTY about coaching.

They invested $5K, $10K, $20K or more in a coach or program, didn’t get the results they expected, and walked away wondering:

What exactly did I pay for?

And honestly? Part of the problem might be that we’ve started calling almost EVERYTHING coaching.

Coaching. Consulting. Mentoring. Programs. Frameworks. Blueprints.

They’ve all gotten mixed together under one giant “coaching” umbrella, even though they’re not the same thing.

In this episode of Solopreneur CEO, Carin and Marcia unpack what coaching actually is, how it differs from consulting and mentoring, and why understanding the difference matters whether you’re BUYING support or SELLING it.

Because sometimes you need someone to ask the right questions, reflect your thinking back to you, and help you uncover what’s getting in your way.

And sometimes? You don’t need another question. 😂 You need somebody to tell you what the heck to DO.

We’re talking about:

• What actual coaching looks like
• The difference between coaching, consulting, and mentoring• Why marketing has blurred those lines
• How service providers can be clearer about what they’re actually selling
• Why screening clients matters just as much as attracting them
• How to decide whether a coach or program is actually right for you
• Why testimonials aren’t the only thing you should consider
• The responsibility you have when you invest in support
• Why nobody will ever care more about your results than YOU do
• And why selling someone a strategy doesn’t mean they’ll get the result if they never implement it

Because there are absolutely situations where the provider did not deliver what was promised.

But there are also plenty of programs collecting virtual dust while the buyer wonders why nothing changed.

Hiring support doesn’t outsource your responsibility for the result.

Whether you’re the person making the investment or the person selling the service, this conversation is about getting much clearer on what’s being promised, what’s being delivered, and what each person is responsible for bringing to the relationship.

Because if we’re going to spend thousands of dollars getting help building our businesses…

We should probably know what the heck we’re actually buying.