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Your Dream Business

Your Dream Business

Written by: Teresa Heath-Wareing
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 Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!Copyright 2026 Teresa Heath-Wareing Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Missing Phase That Makes Your Launch Convert

    The Missing Phase That Makes Your Launch Convert
    Feb 23 2026
    In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually
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    13 mins
  • Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer

    Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer
    Feb 16 2026
    In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways:
    • Market the transformation, not the product

    People don’t buy modules, calls, or features, they buy the result those things help them achieve.
    • Meet your audience on their first mountain

    Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead.
    • Use proof to make the transformation tangible

    Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to...
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    11 mins
  • My Honest Take on the Changes Happening in Online Business

    My Honest Take on the Changes Happening in Online Business
    Feb 9 2026
    In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise. 3 Key Takeaways:
    • Your business decisions should be data-driven and personal

    Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most.
    • The online space is evolving—and that’s normal

    From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation.
    • Context matters more than comparison

    Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I...
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    13 mins
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