Episodes

  • The Missing Phase That Makes Your Launch Convert

    The Missing Phase That Makes Your Launch Convert
    Feb 23 2026
    In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective. I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants. 3 Key Takeaways: Your launch starts before promotion If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes. Pre-launch content removes friction By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell. Get them to the same starting line Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already. If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches. You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling. But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually
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    13 mins
  • Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer

    Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer
    Feb 16 2026
    In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways:
    • Market the transformation, not the product

    People don’t buy modules, calls, or features, they buy the result those things help them achieve.
    • Meet your audience on their first mountain

    Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead.
    • Use proof to make the transformation tangible

    Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to...
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    11 mins
  • My Honest Take on the Changes Happening in Online Business

    My Honest Take on the Changes Happening in Online Business
    Feb 9 2026
    In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong. I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken. Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise. 3 Key Takeaways:
    • Your business decisions should be data-driven and personal

    Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most.
    • The online space is evolving—and that’s normal

    From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation.
    • Context matters more than comparison

    Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or. This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I...
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    13 mins
  • How to Validate Your Offer Before You Sell It

    How to Validate Your Offer Before You Sell It
    Feb 2 2026
    In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money. I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment. I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to. 3 Key Takeaways:
    • Problem awareness drives sales

    If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.
    • Language creates connection

    Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.
    • Desire + delivery matter

    An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience. If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how...
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    14 mins
  • 5 Foundations for Thriving in Online Business in 2026 and Beyond

    5 Foundations for Thriving in Online Business in 2026 and Beyond
    Jan 26 2026
    In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy. I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue. I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world. 3 Key Takeaways:
    • Audience ownership protects your business

    Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms.
    • Clarity beats complexity

    A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you.
    • Personal brand is a growth accelerator

    Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond. If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place. And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable. You have to have your own audience. We know. That social media is...
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    9 mins
  • How AI Is Really Changing the Online Business Industry

    How AI Is Really Changing the Online Business Industry
    Jan 19 2026
    In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally. I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out. Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted. 3 Key Takeaways:
    • AI can accelerate growth—but it can’t replace expertise

    AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do.
    • Over-commoditized content makes transformation the differentiator

    When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it.
    • Personal branding builds trust in an AI-heavy world

    Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us. If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow. Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create...
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    15 mins
  • Not Sure What to Charge? Start With These 5 Pricing Considerations

    Not Sure What to Charge? Start With These 5 Pricing Considerations
    Jan 12 2026

    In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?


    Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.


    We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.


    This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?


    Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.


    We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.


    This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.


    3 Key Takeaways:

    Pricing should support your entire offer suite

    If I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.


    Different levels of customers need different pricing

    Not everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.


    An Ascension model creates clarity and momentum

    When my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.


    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Teresa on

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    14 mins
  • How Carrie Green Got 44,000 Sign-Ups (Launch Breakdown + What Worked)

    How Carrie Green Got 44,000 Sign-Ups (Launch Breakdown + What Worked)
    Jan 5 2026

    In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.


    We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.


    We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.


    3 Key Takeaways:


    1. Launch strategies are living, breathing things — not one-and-done blueprints

    Carrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.


    2. Paid elements and strategic urgency matter early

    When I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.


    3. Systems and energy management are launch superpowers

    Getting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.


    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Carrie Green on Website, Instagram, Facebook

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list
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    56 mins