🎙️ Is TikTok Shop just a side hustle? Think again. This week, I sit down with Naima Yusuf, the founder of Aura House of Beauty, who left her secure NHS job to sell Dubai inspired perfumes on her TikTok Shop full-time—after just SIX MONTHS.

We dive deep into her incredible journey, breaking down the reality behind the viral success stories. Whether you're thinking about starting your own TikTok Shop or trying to grow your channel and sales, this episode is packed with actionable advice. Discover the exact strategies she used, the challenges she faced, and the moment she knew it was time to walk away from her 9-to-5.

🔗 Connect with Naima & Aira House of Beauty:

• TikTok Shop: https://www.tiktok.com/@aurahouseofperfume

• Instagram: https://www.instagram.com/aurahouseofperfume/

🔗 Follow me/the podcast for more growth tips:

• Instagram: https://www.instagram.com/your.local.entrepreneur

TikTok: https://www.tiktok.com/@ylepodcast

In this compelling episode, I sit down with Ajmal Mushtaq, the visionary owner of Boss Pizza, for a raw and insightful conversation about entrepreneurship and ethics.

Ajmal opens up about his journey to franchising, revealing the hustle and lessons learned along the way. We tackle the tough realities facing small and medium businesses today—from stifling government policies to increased costs —and ask: Is the system rigged against the little guy?

But this isn't just a business chat. Ajmal challenges the "alpha mentality," arguing that empathy and kindness are the ultimate competitive advantages. Then, we pivot to a topic many shy away from: Gaza. Ajmal shares why he believes silence is complicity and urges leaders to use their platforms to speak up.

Whether you're a business owner, a change maker, or someone hungry for real talk, this episode will leave you fired up. Follow us on

Tiktok: / ylepodcast

Instagram: / your.local.entrepreneur

Follow Ajmal on: https://www.tiktok.com/@ajmalmushtaq

Today's guest is Daniel 'The Warrior' Sam: a former pro Muay Thai heavy weight champion whose viral 'Fight or Die' philosophy is rewriting the rules on limitations

He's is the force behind Black Diamond Gym, a breeding ground for mental and physical toughness

His methods are known to be brutal, but people keep coming for more!

But this isn't about throwing punches. It's about how to operate when failure isn't an option.

Daniel unpacks why 'nobody cares' in the pursuit of greatness—how success starts and ends with you.

We dive into how to push past limits, how the martial arts mindset can change your life and how his 'Fight or Die' mantra applies to entrepreneurs, leaders, and anyone refusing to settle.

No safety nets. No shortcuts. Just raw, unfiltered truths about what it takes to win..

Youtube: http://www.youtube.com/@yourlocalentrepreneurpodcast

Instagram: instagram.com/your.local.entrepreneur

Tiktok: tiktok.com/@ylepodcast

Daniel Sam:

Instagram: https://www.instagram.com/danielthewarriorsam/

In this episode of YLE Podcast, we sit down with Saira Hayati—financial consultant, influencer, and entrepreneur—to uncover the real reason she returned to the UK after relocating to Malaysia. With her viral advice to "Leave the UK before it's too late," Saira sparked a conversation about opportunities abroad. But what made her come back?

Saira opens up about her transformative journey, from building a thriving career as a property entrepreneur to embracing her faith as a practicing Muslim. We discuss the opportunities she explored outside the UK, the lessons she learned along the way, and why she ultimately decided to return.

This candid conversation dives into the challenges of chasing dreams, the realities of starting over, and how personal growth shapes professional success. Whether you're considering a big move, building a business, or navigating your own transformation, this episode is packed with insights and inspiration.

Tune in to hear Saira's unfiltered take on life, faith, and finding your place in the world.

Follow us on

Tiktok: https://www.tiktok.com/@ylepodcast

Youtube: https://www.youtube.com/@yourlocalentrepreneurpodcast

Instagram: https://www.instagram.com/your.local.entrepreneur/

Geoff Thompson is a BAFTA-winning writer, film-maker, spiritual teacher, and martial artist. But before all of this Geoff worked on the factory floor and worked nights as a club doorman in his home town of Coventry.

Geoff has prolifically written 50 books in a wide range of genres, including books on spirituality, self-help, self defence, and martial arts, and unto 15 scripts for film and stage.

In this conversation Geoff discusses the moment he realised how fear had crippled his aspirations and how he made the change of making fear his friend and a force for energy.

Some of Geoff's books

The Divine CEO

https://www.amazon.co.uk/Divine-CEO-creating-divine-covenant/dp/1789044243/ref=sr_1_1?dchild=1&keywords=divine+CEO&qid=1626192977&sr=8-1

Watch My Back

https://www.amazon.co.uk/Watch-My-Back-Geoff-Thompson/dp/1840247169/ref=sr_1_1?dchild=1&keywords=watch+my+back&qid=1626193001&sr=8-1

Notes From a Factory Floor

https://www.amazon.co.uk/Notes-Factory-Floor-there-here/dp/1912666715/ref=sr_1_1?crid=TFQKENV69JH&dchild=1&keywords=notes+from+a+factory+floor+geoff+thompson&qid=1626193203&sprefix=notes+from+a+fact%2Caps%2C171&sr=8-1

From bodybuilding for fun and turning your passion into your business!

We are in Leyton, East London with Fab, the owner of Power Up Supplements, who gives a no nonsense interview about the trials and tribulations of running a business, what it takes to go up against the online giants and why loyalty matters over money.

Follow YOUR LOCAL ENTREPRENEUR PODCAST on:

Instagram: https://www.instagram.com/your.local.entrepreneur/

Facebook: https://www.facebook.com/YLEpodcast

Follow Powerup Supplements on:

Instagram: https://www.instagram.com/powerupsupplement/

Had the pleasure to interview Aarti Parmar, Branding expert and owner of AP Brand Communications.

Talking all things social media, networking, pricing your services and of course, branding!

A real gem for entrepreneurs, start-ups or anyone seeking to take their business to the next level.

Website: www.aartiparmar.com

Facebook: facebook.com/aartiparmar78

IG: aarti.parmar