Episodes

  • Your chance to be an eCommerce guru

    Your chance to be an eCommerce guru
    May 28 2024
    A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status.
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    3 mins
  • The Future of On-Site Search for eCommerce

    The Future of On-Site Search for eCommerce
    Jul 29 2021
    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.
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    25 mins
  • The Future of Competitive Pricing for eCommerce

    The Future of Competitive Pricing for eCommerce
    Jun 17 2021
    If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.
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    18 mins
  • The Future of Pricing and Price Testing for eCommerce

    The Future of Pricing and Price Testing for eCommerce
    Mar 4 2021
    Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind years of your store data, just sitting there, waiting to be turned into pricing insights with the magic of a one click install from a tool called PriceStack. I'm genuinely blown away by the tool and how it can create a pricing model for not just one product, but how might price changes on one product effect sales of other products, or discounts and promotions you should offer, etc. Stop leaving money on the table and listen to this episode on the future of pricing for Ecommerce.
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    25 mins
  • The Future of Influencer Marketing for eCommerce

    The Future of Influencer Marketing for eCommerce
    Oct 25 2020
    From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing. Derric Haynie brings in two leading experts in the field: Neal Schaffer, author of The Age of Influence, and David Perry, CEO of the influencer marketing technology Carro / Vyrl. Glean insight into their outlook on the Future of Influencer Marketing for Ecommerce.
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    34 mins
  • Introducing the Keep Optimizing Podcast by Chloe Thomas

    Introducing the Keep Optimizing Podcast by Chloe Thomas
    Jul 31 2020
    The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.
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    3 mins
  • The Future of Buy Now Pay Later Tools for eCommerce

    The Future of Buy Now Pay Later Tools for eCommerce
    Jul 22 2020
    "Get it now for three easy payments of $19.99." The first infomercial was for a commercial product of Vitamix blender, and was recorded in 1949 broadcast in 1950. And from the infomercial, the concept of paying in installments was born, but does it still work today? Of course, it does. And better than ever thanks to the technology and the increasing ease of use of Ecommerce in general. According to World Pays global payments report, the buy now, pay later industry is set to double in size by 2023. Meaning that 3% of all Ecommerce transactions globally will use a buy now, pay later tool by 2023. This is especially big in Europe, the USA, Canada, and Australia, but it is definitely taking over in a global phenomenon. So let's dive into this thriving market to understand what is in store for the future of buy now, pay later tools.
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    24 mins
  • The Future of eCommerce: Messenger Marketing

    The Future of eCommerce: Messenger Marketing
    May 14 2020
    Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone that has ever commented on a Facebook post, to a more closed platform, today, where you have limitations on the type, promotional vs non-promotional, and frequency, you can message your list. Here's a detailed look at the past, present, and future of Messenger marketing, and what you need to do about it.
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    26 mins