In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.

Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming, and how “positionless marketing” is reshaping CRM and player engagement.

The episode also looks at how regulatory complexity is influencing CRM strategy, how responsible CRM can support compliance in newly regulated markets, and why deeper collaboration with the right partners is central to Optimove’s vision for 2026 and beyond.

In this episode, you’ll learn:

• Why partnerships have become a core growth engine for iGaming suppliers
• How Optimove builds long-term, value-driven partner relationships
• Why retention now sits at the heart of iGaming strategy
• How CRM can support operators in increasingly complex regulatory markets
• What “positionless marketing” means and how it changes CRM operations
• Why Optimove believes closer, more strategic partnerships are key to future growth

Host: Fernando Noodt
Guest: Adi Dagan, Senior Director of Partnerships, Optimove
Producer: Anaya McDonald
Location: ICE Barcelona

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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio delve into evoke’s Q4 trading update, the market reaction, and what the operator’s strategic review could mean for the future of William Hill and its wider brand portfolio.

Tune in to today’s episode to find out:

• Why evoke described Q4 as its strongest quarter of 2025 despite a sharp negative market reaction
• What’s driving recovery across UK online, retail, and international segments and where pressure remains
• How investors responded to missed profit expectations and what the share price drop really signals
• The latest on evoke’s strategic review, including store closures and potential asset sales
• How editors should be reading operator Q4 updates as earnings season ramps up

Host: Charlie Horner
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and Ana Maria Menezes, recently appointed Researcher for SBC Media, to break down Brazil’s first year as a regulated iGaming market and ask whether the long-awaited hype has finally matched reality.

Tune in to today's episode to find out:

• How Brazil actually performed in its first year of regulated online betting and gaming
• Whether early revenue and participation figures justify years of global industry hype
• What the data reveals about Brazilian player demographics and behaviour
• How much tax revenue the Ministry of Finance has generated so far
• What lies ahead in 2026 as regulation evolves, elections loom, and black-market pressure grows

Host: Charlie Horner
Guests: Ted Menmuir & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.