In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.

Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming, and how “positionless marketing” is reshaping CRM and player engagement.

The episode also looks at how regulatory complexity is influencing CRM strategy, how responsible CRM can support compliance in newly regulated markets, and why deeper collaboration with the right partners is central to Optimove’s vision for 2026 and beyond.

In this episode, you’ll learn:

• Why partnerships have become a core growth engine for iGaming suppliers
• How Optimove builds long-term, value-driven partner relationships
• Why retention now sits at the heart of iGaming strategy
• How CRM can support operators in increasingly complex regulatory markets
• What “positionless marketing” means and how it changes CRM operations
• Why Optimove believes closer, more strategic partnerships are key to future growth

Host: Fernando Noodt
Guest: Adi Dagan, Senior Director of Partnerships, Optimove
Producer: Anaya McDonald
Location: ICE Barcelona

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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio delve into evoke’s Q4 trading update, the market reaction, and what the operator’s strategic review could mean for the future of William Hill and its wider brand portfolio.

Tune in to today’s episode to find out:

• Why evoke described Q4 as its strongest quarter of 2025 despite a sharp negative market reaction
• What’s driving recovery across UK online, retail, and international segments and where pressure remains
• How investors responded to missed profit expectations and what the share price drop really signals
• The latest on evoke’s strategic review, including store closures and potential asset sales
• How editors should be reading operator Q4 updates as earnings season ramps up

Host: Charlie Horner
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and Ana Maria Menezes, recently appointed Researcher for SBC Media, to break down Brazil’s first year as a regulated iGaming market and ask whether the long-awaited hype has finally matched reality.

Tune in to today's episode to find out:

• How Brazil actually performed in its first year of regulated online betting and gaming
• Whether early revenue and participation figures justify years of global industry hype
• What the data reveals about Brazilian player demographics and behaviour
• How much tax revenue the Ministry of Finance has generated so far
• What lies ahead in 2026 as regulation evolves, elections loom, and black-market pressure grows

Host: Charlie Horner
Guests: Ted Menmuir & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman to break down a wave of major U.S. gambling developments from California’s dramatic seizure of historical horse racing (HHR) machines to the growing legal crackdown on prediction markets.

The duo unpack the legal dispute between Santa Anita racetrack and California Attorney General Rob Bonta, examining whether HHR machines are legitimate pari-mutuel betting products or simply slot machines in disguise. They explore why state authorities moved to seize 26 machines without a warrant, what Santa Anita is arguing in court, and how the outcome could reshape gambling law in California.

The conversation then turns to prediction markets, as Massachusetts scores a major legal win against Kalshi, Nevada escalates its case against Polymarket, and federal regulators signal a more hands-off approach. The episode closes with a look at FanDuel Predict, which has now gone live nationwide, and what its cautious rollout means for the future of regulated prediction markets in the U.S.

In this episode, you’ll learn:

• What historical horse racing (HHR) machines actually are
• Why California seized 26 machines from Santa Anita racetrack
• Whether HHR products are legal or “slot machines in disguise”
• Why Massachusetts just forced Kalshi out of the state
• What Nevada’s lawsuit against Polymarket means for the wider market
• How the new CFTC chair plans to regulate prediction markets
• What FanDuel Predict’s nationwide launch signals for the industry

Host: Charlie Horner
Guest: Jessica Welman
Producer: Luke Walters
Editor: Luke Walters

🎥 iGaming Daily is also on TikTok
Follow @igaming_daily_podcast for bite-size clips and highlights from the show.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Editor of SBC News Ted Orme-Claye and Editor of iGaming Expert Joe Streeter as the duo discuss Finland’s newly published Gambling Act, the end of the Veikkaus monopoly, and wider regulatory shifts shaping the European gambling landscape.

Tune in to today’s episode to find out:

• What Finland’s new Gambling Act means for operators, affiliates, and consumer protection
• Key dates and timelines for Finland’s market opening and licensing process
• Why marketing and advertising restrictions remain one of the biggest concerns across Europe
• How Spain and Italy are rethinking gambling advertising and sponsorship rules
• What major regulatory, tax, and market trends Ted and Joe expect to define 2026

Host: Fernando Noodt
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from the floor at ICE Barcelona 2026 to discuss the key talking points, regulatory signals and industry realities shaping iGaming in the year ahead.

Tune in to today's episode to find out:

• Why ICE 2026 feels like a major inflection point for operators and suppliers
• How rising regulation, taxation and margin pressure are reshaping operator–supplier relationships
• What UK Gambling Commission Executive Director Tim Miller’s comments on Meta reveal about enforcement priorities and the black market
• What DAZN CEO Shay Segev’s keynote says about the convergence of streaming, betting and sports entertainment
• Why 2026 could be a decisive year for value chains, partnerships and survival across the iGaming industry

Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from ICE Barcelona 2026 to discuss Betsson’s mixed Q4 performance, shifting dynamics in the affiliate space, and the future of Gibraltar’s gambling framework amid mounting UK budget pressures.

Tune in to today’s episode to find out:

• What Betsson’s preliminary Q4 2025 results reveal, why the Nordics and CEECA regions slowed, and how investors have reacted
• How regional revenue shifts (from Western Europe to Latin America) are reshaping Betsson’s outlook ahead of major sporting events
• What Gibraltar Gambling Commissioner Andrew Lyman says about the new Gambling Act and its outward-looking regulatory approach
• How UK budget pressures could cut EBITDA by 60-75% and what that means for Gibraltar’s public finances and iGaming sector
• What’s really going on in the affiliate space as iGB Affiliate opens key challenges, opportunities, and a little show-floor gossip we’re allowed to share

Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio join you live from the floor at ICE Barcelona 2026 to discuss the growing global crackdown on illegal gambling, emerging regulatory cooperation, and the industry’s ongoing battle with the black market.

Tune in to today’s episode to find out:

• Why Turkey has launched one of the most aggressive anti–illegal gambling crackdowns in the world, and what it means for operators and payment providers
• How the proposal for a global “Gambling Interpol” could reshape cross-border enforcement against the black market
• The role banks, payment blocking, and influencer regulation play in disrupting illegal operators
• Key regional developments in the UK and Latin America, including concerns around non-Gamstop casinos and Brazil’s persistent illegal market
• What the buzzing atmosphere at ICE Barcelona reveals about the industry’s priorities, from regulation to emerging global trends

Host: Fernando Noodt
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.