Social media isn’t broken, we’re just forgetting the people.

In this episode of #seen, Lach sits down with Yasmin Cooke, Social Media & Content Manager at EMU Australia, to unpack what great social actually looks like today.

Yasmin leads social, content, PR, creators, UGC, and community for a global brand — and brings a refreshingly grounded, people-first perspective to strategy, storytelling, and scale.

They cover:

• Why connection beats trends every time

• How to balance data, gut feel, and creativity

• The underrated power of community management

• Repetition vs reinvention in content strategy

• Burnout, boundaries, and being “always on”

• Where AI helps — and where it kills the soul

If you manage social, content, or marketing — this one will hit close to home.

This episode is proudly brought to you by Sked Social.

Yazan Al Tamimi doesn’t do vanity metrics. He builds systems that last.

From dropping out of school at 15 in Jordan to becoming a founding member of Spotify MENA, Yazan has helped launch Spotify across Saudi Arabia, Egypt, Morocco and beyond — driving record-breaking engagement, viral cultural moments, and real business impact at scale.

In this episode of #seen, we unpack:

• Why the best social media managers are actually educators

• How Spotify separated organic, paid, and performance (and why shares + saves mattered more than followers)

• The balance between structure and chaos in creative teams

• What global brands consistently get wrong about local culture

• How to avoid burnout in an industry that never switches off

• Where AI actually helps (and where it absolutely doesn’t)

This episode is brought to you by Sked Social, the social media management platform built for teams who care about strategy, not just scheduling.

This week on the #seen Roundtable, Lach Bradford, Gabby Torres-Soler, and Hana Block dive head-first into 20 of the spiciest social media hot takes for 2026.

From trial reels and daily posting myths, to vibe-coding, AI slop, burnout, memes, creators-turned-founders, and whether LinkedIn is becoming Instagram for adults — nothing is off limits!!

Gabby just got back from Lady Gaga’s Mayhem Ball (twice), Hana is coming in with the most quietly savage takes of the year, and Lachy is… well, Lachy.

If you work in social, run a brand, manage a community, or just want to hear three people absolutely cook the industry we love — this one's for you.

What we cover:

• Trial reels = flop or future?

• Posting daily vs. actually having a life

• TikTok vs. Reels: who wins 2026?

• The death (or rebirth?) of aesthetic feeds

• AI captions, AI voiceovers, and AI slop

• Influencers vs creators — same thing?

• Why social teams are still treated like interns

• The rise of vibe-coding

• Burnout, budgets, and being chronically online

• Creator-led brands and the next wave of CPG

• LinkedIn's identity crisis

• And soooo much more

Expect: zero fluff, chaotic honesty, and painful truths only social people will understand.

Use the code 'SKEDBF50' for 50% off Sked Social annual plans.