Social media isn’t broken, we’re just forgetting the people.

In this episode of #seen, Lach sits down with Yasmin Cooke, Social Media & Content Manager at EMU Australia, to unpack what great social actually looks like today.

Yasmin leads social, content, PR, creators, UGC, and community for a global brand — and brings a refreshingly grounded, people-first perspective to strategy, storytelling, and scale.

They cover:

• Why connection beats trends every time

• How to balance data, gut feel, and creativity

• The underrated power of community management

• Repetition vs reinvention in content strategy

• Burnout, boundaries, and being “always on”

• Where AI helps — and where it kills the soul

If you manage social, content, or marketing — this one will hit close to home.

This episode is proudly brought to you by Sked Social.

Yazan Al Tamimi doesn’t do vanity metrics. He builds systems that last.

From dropping out of school at 15 in Jordan to becoming a founding member of Spotify MENA, Yazan has helped launch Spotify across Saudi Arabia, Egypt, Morocco and beyond — driving record-breaking engagement, viral cultural moments, and real business impact at scale.

In this episode of #seen, we unpack:

• Why the best social media managers are actually educators

• How Spotify separated organic, paid, and performance (and why shares + saves mattered more than followers)

• The balance between structure and chaos in creative teams

• What global brands consistently get wrong about local culture

• How to avoid burnout in an industry that never switches off

• Where AI actually helps (and where it absolutely doesn’t)

This episode is brought to you by Sked Social, the social media management platform built for teams who care about strategy, not just scheduling.

This week on the #seen Roundtable, Lach Bradford, Gabby Torres-Soler, and Hana Block dive head-first into 20 of the spiciest social media hot takes for 2026.

From trial reels and daily posting myths, to vibe-coding, AI slop, burnout, memes, creators-turned-founders, and whether LinkedIn is becoming Instagram for adults — nothing is off limits!!

Gabby just got back from Lady Gaga’s Mayhem Ball (twice), Hana is coming in with the most quietly savage takes of the year, and Lachy is… well, Lachy.

If you work in social, run a brand, manage a community, or just want to hear three people absolutely cook the industry we love — this one's for you.

What we cover:

• Trial reels = flop or future?

• Posting daily vs. actually having a life

• TikTok vs. Reels: who wins 2026?

• The death (or rebirth?) of aesthetic feeds

• AI captions, AI voiceovers, and AI slop

• Influencers vs creators — same thing?

• Why social teams are still treated like interns

• The rise of vibe-coding

• Burnout, budgets, and being chronically online

• Creator-led brands and the next wave of CPG

• LinkedIn's identity crisis

• And soooo much more

Expect: zero fluff, chaotic honesty, and painful truths only social people will understand.

Use the code 'SKEDBF50' for 50% off Sked Social annual plans.

This week on the #seen podcast, we sit down with Georgie Healy — the marketer, operator, and AI strategist who helped launch Google’s first AI Startup Accelerator in ANZ.

What starts as a chat between two internet kids reminiscing about MySpace layouts and MSN fonts turns into a ridiculously deep dive on the future of marketing, authenticity online, AI literacy, personal branding, creativity, and how to stay sane while the industry shapeshifts underneath us.

Georgie breaks down:

• How marketers should actually be using AI (and what to avoid)

• Why “AI slop” is killing originality on LinkedIn

• How NotebookLM + LLM search are rewriting the rules for insights, research, and content

• The skills that will disappear — and the ones that will matter more than ever

• Why authenticity still wins (and why it’s harder than people admit)

• How to build an audience without hating yourself

• The rise of vibe-coding, personal websites, and the MySpace-ification of the internet

• Why Australia might struggle to compete in the AI era

• What it means to think for yourself when AI thinks faster

• And how to navigate big life/career pivots without losing your mind

It’s funny. It’s honest. It’s chaotic in the best way.
And it’s packed with insight for anyone working in social, content, brand, or growth.

Use code SKEDBF50 for 50% off annual Sked Social plans.

Jess Smalley has been behind some of the biggest podcasts in Australia — Mark Bouris, Two Doting Dads, plus a heap of shows she’ll never publicly take credit for.

Now she’s building her own thing.
Sharing the game she’s been running behind the scenes for years.
Starting from zero again — which is brutal, humbling, and very, very real.

In this episode we unpack:

• Why audience building starts way earlier than people think

• How to actually craft stories people care about

• The producer secrets that make good guests great

• Clip strategy, pre-production, structure, and the stuff that separates pros from punters

• Why humans > AI when it comes to podcasting

• How to publish when you’re not ready (because you’ll never feel ready anyway)

• What to do when your content flops — and how the best bounce back fast

If you work in content, marketing, podcasting or just want to show up more confidently online — save this one.

SKED SOCIAL DISCOUNT:
Use SKEDBF50 for 50% off annual plans.

New #seen episodes drop every Tuesday at 5am AEST.

Most companies think they have a marketing problem.
Isaac Peiris will tell you they have a go-to-market problem.

In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Isaac Peiris, founder of Pistachio, to unpack why brands struggle to turn positioning into pipeline — and what to do about it.

Isaac has led growth at The Daily Aus (180k subscribers in 10 months), scaled Mamamia’s membership business to $170k+ MRR, and built GTM systems for a bunch of successful teams.
Across all of it, he’s seen the same issue: smart teams, strong products, fractured execution.

From broken positioning to the fame effect, this episode goes deep on what actually drives compounding growth — and why most brands completely miss it.

We cover:• What “fractured go-to-market” looks like inside a business• Why customer success is the most underrated growth engine• How to fix broken positioning (and the signs yours is cooked)• Sugar hits vs compounding systems — and why brands need both• Why your audience isn’t your customer (and why that’s a good thing)• The fame effect: building a distribution moat over time• Influencers vs ambassadors — who actually moves the needle• How to measure content beyond likes and impressions• What founders get wrong about narrative, sequencing and channels• The overlap between product management and growth (and why it matters)

If you work in social, content, marketing, growth or brand — this episode is a must-listen.

Presented by Sked Social — use code 'SKEDBF50' for 50% off annual plans + a free 14-day trial.

This episode is the honest, no-BS breakdown social marketers actually needed.
Lach, Gabby (Head of Growth), and Hana (Campaign Manager) sit down to unpack Sked’s 2025 Social Trends Report — and reveal what really played out this year.

From trends that exploded to ones that died quietly, we dig into the strategies that shaped 2025 and what every marketer should prepare for heading into 2026.

Inside the episode:

• The difference between “raw” and “reckless” personal content

• Why trend cycles are now algorithmically fragmented (and what that means for you)

• How partnerships evolved in 2025 — and where the biggest opportunities are

• When organic product placement works… and when it’s just cringe

• The truth about community and conversions

• How to actually build an AI + human social “super team”

• Why nimble brands win — but patient brands scale

If you’re a social manager, creator, founder, or anyone tired of pretending to enjoy branded crying selfies… this one’s for you.

Brought to you by Sked Social.
Get 50% off annual plans with code SKEDBF50 + enjoy a 14-day free trial.

Most brands obsess over “going viral.” Almost none know what to do after it happens.

In this episode of #seen — a podcast by Sked Social, Lachlan Bradford sits down with Josh Bailey, former TikTok insider and founder of CoCo, to unpack what brands actually get wrong about social.

Josh spent years inside TikTok watching the same mistakes play out again and again: chasing luck, copying trends, obsessing over reach, and ignoring the one thing that matters most — building content systems that create familiarity over time.

From long-form vs short-form to why authenticity is now a trap, this episode goes deep on what works, what doesn’t, and what every brand needs to rethink in 2025 and beyond.

We cover:
• Why going viral is overrated — and why the real work starts after it happens
• Consistency > luck: how the algorithm actually rewards creators
• How trends help established brands but hurt beginners
• The rise of episodic content and TikTok “TV shows”
• Why retention and watch time matter more than views
• How large brands block their own growth
• The trust gap in hiring full-time creators
• AI for structure, planning and creative clarity

If you work in social, content, marketing or brand — this episode is a must-listen.

Presented by Sked Social — use code 'SKEDBF50' for 50% off annual plans + a free 14-day trial.